Contrasting Results

Posted by Neville on July 8, 2013 under List, Resources, Reviews, Traffic, Training | Comments are off for this article

What A Difference!

8 weeks of tracking stats, and it’s become really obvious that some mailers perform better than others.

But by how much much?

This week I have started to give some of the mailers with the smallest Click Through Rate (CTR) their last chance. Actually, there were 5 that didn’t get that chance. There were no more credits left in my account at those, and the effort to build more was considered not worth the effort.

So which mailers are on notice?

First up: any with a CTR of less than 1%. That gave me more than 30 mailers to put under scrutiny.

The Process:

  1. Eliminate, and delete accounts at those with 0 credits left.
  2. Mail out using maximum credits (or total credits left if less than maximum).
  3. Track results. Clicks only. Conversions, if any are a bonus, and will give the mailer another chance.
  4. Continue to use any credits (if available) in subsequent mailouts during the week.
  5. Eliminate, and delete any accounts that return less than 1% CTR after this week.

The results:

Day 4 and approximately 10 mailers have been terminated.

One has a reprieve with a conversion, although the CTR is still heading south.

The end of the week and another 10 have bitten the dust. One good thing about most of those that have been removed is that they use the same out-of-the-box script. The owners have not changed much, apart from the graphics. That has made it easy to find where to delete the account, and the process for deletion is the same.  Now to remove the emails from those dead mailers, and delete the filters.

More time is now available to use the mailers that actually produce some results!

Behind The Scenes At The Ranking

Posted by Neville on June 15, 2013 under News, Reviews, Traffic | Comments are off for this article

Gathering The Stats

Another week of tracking and stats has helped to produce the latest dotrim Safelist Rankings.

During the past week 2 different promotions have been used to get the stats for the latest rankings.

As has always been the case, emails promoting the Rankings have been sent out out to many different safelists. For the second week another splash page has been promoted, basically using the same safelists as for the Ranking promotion.

The second splash page (Click Here To View) was created  to promote 100 Percent Traffic. This was chosen after reading a discussion about recruitment of new members in safelists, and how a large ratio of those are directly recruited by the owners. So, as a challenge I decided to pick a safelist, promote it and check the results.

In the time during which the promotion of 100 Percent Traffic was running, there were (if I have read the numbers correctly) nearly 100 new members, and 6 of those were recruited from my referral link. That’s a little more than 6% of new referrals!

In addition to those new members at 100 Percent Traffic, there have been several new referrals in some of the other mailers on the Rankings list.

 Results and Effort

Again the dotrim Rankings show, in order of conversions, the safelists that have given the best ratio of visitors per email opened for credits.

At the top of the list are those mailers that have yielded the greatest conversions. Where there are equal numbers (or ranges) of conversions, they are arranged in order of visitors per email read.

The aim is to provide a list of safelists or mailers that give the best results in the most efficient way.

While it must be recognized that different people and other promotions can produce different results, it is hoped that the list provides a useful guide. These results come from data related to  FREE membership, so greater returns on effort will most likely be gained from being upgraded in these safelists.

In future there may be another ranking which takes into account the benefits of upgrading, so stay tuned.

 

dotrim Safelist Rankings V2.0

Posted by Neville on June 1, 2013 under How To, List, Resources, Reviews, Traffic, Training | 2 Comments to Read

Enhanced Report

The latest dotrim Safelist Efficiency rankings now have an extra element, Conversions.

A promotion in safelists is aimed at achieving a particular purpose. That could be on of a range of outcomes such as

  • Branding: Getting you name and profile out there.
  • List Building: Getting new leads.
  • Referrals: To an opportunity or service.
  • Sales: Affiliate or direct sales.
  • Or a combination of these.

Now that the ranking list has matured a little, been promoted in safelist mailings and created several new leads for a newsletter, Conversions are now included as a factor for determining which safelists or mailers appear on the list and the order in which they appear.

To be shown on the list, Conversions (submitted list sign up forms) from a mailout to members of that safelist must have been recorded in the tracking stats.

Now, as well as giving an indication of where to put effort in clicking for credits, the dotrim Safelist Ranking list provides pointers to safelists that have yielded results for the effort in building those credits and then mailing out to members.

The aim is to provide relevant information to help you decide which mailers will work for you.

Some pojnts to remember:

  1. The list is not exhaustive. There are hundreds of safelists and mailers, and it seems, new ones each day. Do not restrict yourself to those on the list.
  2. My results may not be the same  as yours. These results are based on promoting the ranking page, and the list sign up form. Your promotions will be different. (Unless you want to promote the rankings! Now that’s another thing to consider.)
  3. The Views per email opened are based on Free or basic upgrades. By taking upgrades to safelists and mailers you will generally not need to spend as much time opening emails for credits.

I hope you find the rankings useful. They are certainly helping me to understand the importance of tracking results, and then acting upon what is discovered.

If you have any suggestions for future revisions of the rankings feel free to suggest them as comments.

 

 

 

Promoting A Niche Site

Posted by Neville on November 30, 2011 under Niche, Traffic | Read the First Comment

Organic Traffic

Traffic Means Buyers

Now that the site has been created and published, it is time to promote it and have it found by people who are in the market for products that you have chosen to build your site on.

Warning:

Do not be tempted to take the fast track and buy traffic to your site. Advertising in Traffic Exchanges, Pay To Click sites and similar, will get your AdSense account disabled, and all of that effort that has gone into building the site will b wasted. And any earnings made before the account is closed down will be lost, and Google will tell you that the advertisers will be reimbursed.

What you are looking for is Organic traffic. That is traffic that has sought your site out by searching, or finding it from links on other sites that they were looking at.

Search Engine Traffic:

All of the effort to choose the best keywords, and to optimize your pages and content, has been aimed at helping to get your site indexed and rank high in the search results for those keywords. That high ranking (hopefully high on page 1) will get your site noticed and visitors who are in a buying frame of mind will click the ads being displayed, building up your AdSense account.

Article Marketing:

To promote your site, and attract visitors with an interest in the product, the next thing to do is to produce and publish some related articles in article directories. There are many of these, but it is best to choose those with a high profile and good reputation. Ezine Articles is one of the best, but there are others that you can also choose.

For this part of the niche site  building process you will prepare and publish articles that relate very closely to each of the pages of your site. These articles will be published over a period of 7 days or more, and 1 article per day will be published. Each article will add more information about the keyword for the page that it focuses on. The article will also have a Resource Box at the end which links back to the page. That then gives another way for readers to find your site, when they find the article and click the Resource Box link for more information.

Grumpy Men: I Just Joined The Club

Posted by Neville on May 7, 2011 under News, Traffic | Comments are off for this article

It all started with a short drive into Port Pirie this morning.

Grumpy Old ManAfter the 30 minute drive, most of the time doing 100kph (under the speed limit) and a couple of quick stops at garage sales, I turned off a side road onto one of the major arterial roads into the city centre. Just about 300 metres down the road I saw a police car pulled into the side of the Golf Course. Hidden very nicely in the shadows.

A quick glance at my speedo, and I thought that I saw I was maybe just a little over the 50kph. Next I saw the light flash on the police car, he started to pull out, and then flashed his lights when he pulled in behind me.

His laser gun said 62kph. I could hardly believe it!

The result, a $256 expiation notice.

The conversation went like this:

Police Officer: Is there a reason for travelling at this speed? (Shows me the read out on the laser gun).

Me: No, I’m sure I wasn’t travelling at that speed.

Police Officer: Do you have Cruise Control? (Why would he ask that question?)

Me: No.

Police Officer: Do you have your licence?

Me: Yes. (I hand it to him).

Police Officer: Take a seat in your car. (Then he returns with my licence to his car)

I stood outside my car and noticed that he was checking something, which I presume was his onboard computer. After a few minutes he returned with the $256 expiation notice.

I expressed surprise at the $256 figure for the expiation. He then said suggested that it was excessive, as in the UK (where he came from) it would be 35 pounds (approx AU$70). It also indicated this was not revenue raising. That’s the law. (See a later conversation with a constable at the local police station.)

After a short discussion, about the trivial nature of this alleged offence, during which the officer was not about to change his mind, I proceeded on with my journey. However I felt much less safe as a driver as I was now paying much more attention attention to the speedo and less to the road and conditions around me. Go figure!

After completing a couple of tasks, I returned to the scene, just to confirm the conditions and the situation. The same police officer was camped in the same position, and as we approached a 4 wheel drive vehicle travelling in the opposite direction was flagged in. I presume he was also alleged to be speeding, but my judgement of the situation is that he was NOT.  The road conditions at the time would have been similar. The picture above shows the police car and the 4 wheel drive pulled in to the side of he road after being signalled by the police officer to do so.

I then proceeded to the local police station to discuss my options and to try to determine how often the laser guns are tested for accuracy. I was told that at the end of the shift that the officer has to check it and submit a report. Just what that means I’m not sure, but I will following that through.

What was even more enlightening was that the constable who I spoke to (the sergeant has just popped out for few minutes), also implied that the expiation fee is excessive. Even more concerning is that the revenue raised from these expiations goes into General Revenue and not specifically into Road Safety programs. Now if that isn’t revenue raising, what is?

More to follow! This could develop into a saga!

Traffic Exchanges: A Necessary Evil?

Posted by Neville on April 23, 2011 under Networks, Traffic | Comments are off for this article

When Will I Decide?

If you have been following the posts in this blog you might have discovered that I change my opinion on Traffic Exchanges over time.

At one time I might be promoting Traffic Exchanges and at other times suggesting that they are a waste of time and effort.

I guess that eventually I will come to the position where I take the middle ground and find that some activity in TEs is necessary or useful.

TopTeam nano NetworkTo discuss these ideas more fully I am developing a project in another site, called the TopTeam, which is what I have called a nano Network. In that project I hope to

  • Outline what TEs are and what they can do.
  • Review several TEs and point out their features.
  • Establish a framework for building downlines in TEs
  • Attract TE users to contribute to the site’
  • Provide opportunities for members to advertise their TE offers.

Right now I am offering the opportunity for new members to join the TopTeam nano Network, and encourage you to check it out.

Learning From Ants: Don’t Give Up

Posted by Neville on April 12, 2011 under Blogging | Comments are off for this article

A Message From The Garden.

You don’t have to read any further. The whole point of this post is in the title!

Ant LessonJust this morning I was in the garden with my camera to take photos of some new flowers in full bloom, when I spotted this little ant.

It was trying to drag a dead bee, several times its own size, across the ground. He kept at the task, first pulling, then pushing and then dragging the monster again.

So when you feel like that little ant, and your marketing appears to be going nowhere, just remember how he approached the job.

  • You’ve been surfing the Traffic Exchanges for points, your sites are listed in rotation, but they don’t seem to getting the hits you need.
  • Your blog or site feels like it’s going nowhere.
  • Where are those affiliate sales and referrals?

Stick with it. Try a different approach. Stop pulling for a while and push. Change direction.

You may only be a small part of a much bigger scene, but by persisting you will drag that monster back home, and then there will be a feast for all.

Are You Building Lists In Traffic Exchanges

Posted by Neville on April 9, 2011 under List, Traffic | Read the First Comment

Do All Of Your Sites Look The Same?

Or More Importantly, Do They Look The Same as Lots Of Others?

If you answered yes to both questions above, is that a problem?
As a relative newcomer to Traffic Exchanges I sometimes wonder if the effort of submitting sites and surfing to gain credits is reallyTraffic Exchange worthwhile.
 
I am starting to see some progress as I come to understand the process and the tools to use. It also strikes me that some ways of using these tools are more effective than others.
 
I found the recent webinar with John Guanzon (ThumbVu) and Sterling Valentine (ListLaser) to be time well spent, andI am looking forward to more webinars from these two in the future.
 
I appreciated the way in which they worked together to explain how ListLaser and ThumbVu complement each other.
 
There is, however a question that is niggling away Read more of this article »

Social Traffic: One TE’s Approach

Posted by Neville on April 3, 2011 under Reviews, Traffic | Comments are off for this article

A recent addition to the TrafficAdBar site has a series of changes to the way in which the surfer is given information about their surfing activities.

Taking Control Of Your Surfing

The top of the page has a bar with the following features:

TrafficAdBar Surf Bar
  • The number of sites to visit before your next bonus.
  • How many sites visited today
  • How many points accumulated today.
  • The number of hits to the sites you have listed.

The Surf Bar also has options for you to choose which page to view next. In the normal process of surfing there are 3 different sites to choose from. These are text ads, as submitted by the site owners and are displayed for you to select which one to visit. Depending on the ability (or honesty) of the person submitting the ad, you can perhaps get an idea of which one to choose to view. 

TrafficAdBar ProfileThe surf bar also displays a thumbnail of the submitter of the site currently being shown, and another option is to click the link to that person, which will then show the text ads for all sites submitted by that person. If you find one of their sites worth visiting you may also want to visit another.

The example shows the profile of a member, with links to 2 sites submitted by him.

Clicking the link on one of these ads will take you to that site. That vist will count as a hit and he will be able to see that you have visited his site.

The most recent hits to any of your sites are shown in a drop down from the Hits box on the right hand end of the surf bar.

The image to the right shows a recent record of hits to the sites that I have submitted to TrafficAdBar.

TrafficAdBar Hits

You can see that the date and time of the hits are shown, with a small thumbnail image of the visitor and the name of the site visited.

The thumbnail also acts as a link, so you can open up the profile of a visitor and then visit their sites, to register hits to them. That acts in the same way as described above.

If you visit other surfers after they visit your sites and they do the the same then you will be helping each other to build up the number of hits to each others sites.

But of course, there is no guarantee that they are going to visit your site just because you went to take a look at theirs.

It is however, by having a degree of choice as to which sites to view, making the surfing exerience a little more relevant, as you can bypass some sites that you have assessed from their text ads will not interest you.

The big question is just how many surfers will actually take the time to make that assessment and act upon it. I guess that a large proportion are just racking up points to help get hits to their sites.

TrafficAdBar Surf RankingsTo help encourage you to keep surfing the TrafficAdBar site also has a ranking of your position of the number of pages surfed during the current day. That is displayed at the bottom right hand corner of the page, and has a box that can open up to display your postion and that of several surfers just before and after your ranking.

Like the Hits drop down, this one shows a thumbnail of the other surfers, that you can also click to visit their profile.

This little addition is probably designed to keep you surfing a bit longer as you try to move up the rankings. Clever little trick.

Clicking the links of those people shown in the Top Surfer rankings will also take you to their profile, where you can choose sites to visit.

Once again, if you do that and others surfers also Read more of this article »

Road Testing Traffic Exchanges: Part 2

Posted by Neville on March 10, 2011 under Reviews, Traffic | 2 Comments to Read

Now For The Real Stuff.

A couple of posts before this one I indicated which Traffic Exchanges from the 5 I tested performed best as far a speed, style of Traffic Exchangepresenting sites and added features were concerned.

The Results

This post will have a brief outline of the results that a period of relatively intense use of TEs has produced.

Let me put it this way. If my surfing the TEs produced hundreds of hits to my sites, but not one new sign up to my list, that surfing was valueless. The only real value out of the exercise is confirming that, for now at least, surfing the TEs is a waste of time and effort.

Of course the problem could be that the sites I have listed in the TEs are not attracting any of the other surfers to click on them. I have had several different style pages displaying on the TEs, from Splash Pages, Squeeze Pages and pages from my blog.

The Data

As an example of the ineffectiveness of TEs in producing useful traffic Read more of this article »