Contrasting Results

Posted by Neville on July 8, 2013 under List, Resources, Reviews, Traffic, Training | Comments are off for this article

What A Difference!

8 weeks of tracking stats, and it’s become really obvious that some mailers perform better than others.

But by how much much?

This week I have started to give some of the mailers with the smallest Click Through Rate (CTR) their last chance. Actually, there were 5 that didn’t get that chance. There were no more credits left in my account at those, and the effort to build more was considered not worth the effort.

So which mailers are on notice?

First up: any with a CTR of less than 1%. That gave me more than 30 mailers to put under scrutiny.

The Process:

  1. Eliminate, and delete accounts at those with 0 credits left.
  2. Mail out using maximum credits (or total credits left if less than maximum).
  3. Track results. Clicks only. Conversions, if any are a bonus, and will give the mailer another chance.
  4. Continue to use any credits (if available) in subsequent mailouts during the week.
  5. Eliminate, and delete any accounts that return less than 1% CTR after this week.

The results:

Day 4 and approximately 10 mailers have been terminated.

One has a reprieve with a conversion, although the CTR is still heading south.

The end of the week and another 10 have bitten the dust. One good thing about most of those that have been removed is that they use the same out-of-the-box script. The owners have not changed much, apart from the graphics. That has made it easy to find where to delete the account, and the process for deletion is the same.  Now to remove the emails from those dead mailers, and delete the filters.

More time is now available to use the mailers that actually produce some results!

Behind The Scenes At The Ranking

Posted by Neville on June 15, 2013 under News, Reviews, Traffic | Comments are off for this article

Gathering The Stats

Another week of tracking and stats has helped to produce the latest dotrim Safelist Rankings.

During the past week 2 different promotions have been used to get the stats for the latest rankings.

As has always been the case, emails promoting the Rankings have been sent out out to many different safelists. For the second week another splash page has been promoted, basically using the same safelists as for the Ranking promotion.

The second splash page (Click Here To View) was created  to promote 100 Percent Traffic. This was chosen after reading a discussion about recruitment of new members in safelists, and how a large ratio of those are directly recruited by the owners. So, as a challenge I decided to pick a safelist, promote it and check the results.

In the time during which the promotion of 100 Percent Traffic was running, there were (if I have read the numbers correctly) nearly 100 new members, and 6 of those were recruited from my referral link. That’s a little more than 6% of new referrals!

In addition to those new members at 100 Percent Traffic, there have been several new referrals in some of the other mailers on the Rankings list.

 Results and Effort

Again the dotrim Rankings show, in order of conversions, the safelists that have given the best ratio of visitors per email opened for credits.

At the top of the list are those mailers that have yielded the greatest conversions. Where there are equal numbers (or ranges) of conversions, they are arranged in order of visitors per email read.

The aim is to provide a list of safelists or mailers that give the best results in the most efficient way.

While it must be recognized that different people and other promotions can produce different results, it is hoped that the list provides a useful guide. These results come from data related to  FREE membership, so greater returns on effort will most likely be gained from being upgraded in these safelists.

In future there may be another ranking which takes into account the benefits of upgrading, so stay tuned.

 

dotrim Safelist Rankings V2.0

Posted by Neville on June 1, 2013 under How To, List, Resources, Reviews, Traffic, Training | 2 Comments to Read

Enhanced Report

The latest dotrim Safelist Efficiency rankings now have an extra element, Conversions.

A promotion in safelists is aimed at achieving a particular purpose. That could be on of a range of outcomes such as

  • Branding: Getting you name and profile out there.
  • List Building: Getting new leads.
  • Referrals: To an opportunity or service.
  • Sales: Affiliate or direct sales.
  • Or a combination of these.

Now that the ranking list has matured a little, been promoted in safelist mailings and created several new leads for a newsletter, Conversions are now included as a factor for determining which safelists or mailers appear on the list and the order in which they appear.

To be shown on the list, Conversions (submitted list sign up forms) from a mailout to members of that safelist must have been recorded in the tracking stats.

Now, as well as giving an indication of where to put effort in clicking for credits, the dotrim Safelist Ranking list provides pointers to safelists that have yielded results for the effort in building those credits and then mailing out to members.

The aim is to provide relevant information to help you decide which mailers will work for you.

Some pojnts to remember:

  1. The list is not exhaustive. There are hundreds of safelists and mailers, and it seems, new ones each day. Do not restrict yourself to those on the list.
  2. My results may not be the same  as yours. These results are based on promoting the ranking page, and the list sign up form. Your promotions will be different. (Unless you want to promote the rankings! Now that’s another thing to consider.)
  3. The Views per email opened are based on Free or basic upgrades. By taking upgrades to safelists and mailers you will generally not need to spend as much time opening emails for credits.

I hope you find the rankings useful. They are certainly helping me to understand the importance of tracking results, and then acting upon what is discovered.

If you have any suggestions for future revisions of the rankings feel free to suggest them as comments.

 

 

 

How’s The Trip?

Posted by Neville on February 23, 2013 under How To, List, Resources, Training | Comments are off for this article

Monitoring Progress

On the journey you will want to check regularly to make sure that you are heading in the right direction. You will also want to keep an eye on the budget with things like the cost of fuel and maintenance on the vehicle.

There may be checklists of places that you expect to travel through, tasks to complete along the way and people who will help you to meet the goals of your journey.

You will also need to be attentive to the road conditions. Always keep an eye out for hazards that you may encounter.

You will also want to know exactly where you are, where you have been and how you journey is progressing.
What you have done so far may affect your plans for the rest of the journey.

These things will not just happen spontaneously, and need to be checked regularly and adjustments made to the plans, and modifications to the vehicle performed to get the most out of the trip.

The Right Vehicle

Posted by Neville on February 18, 2013 under How To, List, Resources, Training | Comments are off for this article

For The Journey To Prosperity

Unless you intend to make the journey very slowly, and walk your way to the destination, you will choose a vehicle that you travel in.

Depending on the time that you have to make the journey, the route you will take and the hazards that you meet along the way, that selection of vehicle will be critical to reaching the destination.

Choice of vehicle will determine how long it takes to reach your destination, and how comfortable that journey is.

For a speedy trip, you may choose something powerful and fast. That will turn out to be expensive, and there is still no guarantee that the rocketship will stay on target. In the Internet Marketing world you will see many vendors of programs that promise quick and easy riches. The results from these do not often match the promises given in the sales pitch. Here at dotrim we will endeavour to keep clear of these unreliable craft.

For a safer ride, choose a vehicle that you are comfortable with, that you can control, that is reliable and is built for the purpose. There are so many types of vehicles to choose from. Decide on what your vehicle needs to do, look at the models that will do that, and select the one that you feel best fits the role that you have for it.

When choosing a vehicle it is also a good idea to inspect it carefully. That means more than kicking the tyres, or just lifting the bonnet to see if there is an engine. Take it for a test drive, put it through its paces and see if will do the job you ask it to do.

Sure, you may need to make some modifications along the way, but if the vehicle looks like it will take you on that journey, and it’s within your budget, then it is time to get in, switch on start down the road.

The vehicle chosen for this journey is the Prosperity Marketing System. It may not suit you, but there’s no harm in having a test drive.

 

Prosperity Marketing System

 

Designing A Text Button For Linking

Posted by Neville on July 7, 2012 under Blogging, How To | Comments are off for this article

More CSS Styling

It’s been some time since the previous post, so now is the time to get back to some tips for adding features to a blog (or indeed any other site).

Making A Button Without Using An Image

Buttons and badges that you see  on blogs and websites are used to attract readers to click and be sent to another site. Most of these are images that are stored either on the site owner’s host or some other place on the web. To display that image requires the browser to download it from there, which has the potential to slow down the loading of the page on which is displayed.

Cascading Style SheetCSS (Cascading Style Sheet) styling can be used to remove the need to make that call to the retrieve the image. Thus making the loading of the page just a little more efficient. The time difference may not be significant, but for a site with many such calls for external links it can be helpful in speeding up the loading of the page.

Another benefit of using CSS coding for a button like the example in this post is that the code can be adapted easily to change the appearance or the text on the button without having to use a graphics application to edit it and then upload the edited button.

Get a Button Like this.

This simple button uses CSS and if you click the link it will take you to a service that gives you the opportunity to get the code to build your own button for your site(s).

Get Your Own Button

 

 

Revisiting A Favourite

Posted by Neville on May 31, 2012 under Blogging, List, Reviews | Read the First Comment

Effective Email Marketing

Effective EmailToday I opened up one of the emails from the many lists I have subscribed to. It was from the person whose emails I always open, not like the majority whose emails get trashed without being opened.

So why does this newsletter grab my attention?

First it is from a blogger whose training I completed several years ago. That’s how I got on to the list! It wasn’t cheap, and maybe I have stayed because I need to justify that expense.

Second, I enjoy reading the posts that Yaro features in his email messages. They are usually thought provoking and inspiring.

And thirdly, they do not come too often. There is not a new email every time a post is added.

To give you a feeling for the quality of his posts here is the first part of the latest one.

I was reading an article by David Risley, where he was taking a hard-line look at what he believes are some fundamental flaws regarding the make money online niche.

The main question at the heart of David’s article was why people do not actually succeed at making money online, despite the wealth of information available to do so, including plenty of blogs, free reports, ebooks, courses and mentoring programs.

From my own experience, having hundreds of thousands of subscribers and several thousand paying customers over the last seven years, I know only a very small fraction actually succeed, if you measure success by making money.

To read the rest of the article go to Entrepreneur’s Journey.

The post by Yaro is definitely worth the read, and by working out why I still keep reading his stuff, it has helped me to focus on what makes a successful site.

  • Positive first contact, with Great Product
  • Quality and Interesting Content that has meaning and value.
  • Paced Presentation. Not too often.

What do you think? Let us know with a comment.

 

Products For A Niche

Posted by Neville on April 11, 2012 under Niche | Comments are off for this article

Where To Find Products

Where to find productsThere are many places that you can search for products that are suitable for a niche market that you want to target.

You could be looking for physical products that can be shipped by the supplier. Amazon and Commission Junction are just two of the Affiliate management programs.

For digital products the go-to place is ClickBank. It has thousands of products to choose from, arranged into categories. You can choose the products to include in you site for promoting to your readers by going to ClickBank.

For example if you want to include Green Products as an affiliate here are some typical products to choose from.

[cbpress category=”109″ display=”5″]

Looking for a more complete list of all categories? Check out the MarketPlace page here on this site.

Are You A Credible Expert?

Posted by Neville on April 6, 2012 under Niche | Comments are off for this article

Your Content Will Tell Us.

You will be filling your site with content for visitors to read and view. Will they come back, knowing that you have provided them with a reason? Will your content be credible and will they want more?

You will want your visitors to see that you know something about the niche. They may even expect you to be an expert. For that reason I am suggesting that you choose a niche, at least in the early stages of niche marketing, that you are comfortable sharing your knowledge and experience.

The next big question is “Where will I find the content to fill my site?”

Closely followed by, “And how will I prepare that content?”

There are several possibilities including:

Write itWrite it.

Yes, that means starting with a blank screen, or a blank page and writing the content yourself. This is, in my opinion, the best way to show that you have credibility in the subject. If you know what you are writing or talking about. It is not simply a case of following a formula and churning out lots of things that look and sound the same. For this reason, writing (or composing) your own content is time consuming. But, done well, it is time well spent.

Write itOutsource It.

Not sure if you have the time or the knowledge to write your own material. Then pay someone else to do it for you. Sounds good, but there are traps. How do you know that the person writing the content for you knows the subject, or if they are just grabbing content from somewhere and claiming that they wrote it? You will also probably have to proofread and edit the content provided, so you will still need to spend significant time on that if you truly want to know that the content will enhance your credibility.

Write itCopy and paste it.

A simple process. Just find someone else who has written about in your niche. Copy that content and paste it on your site. This method, however, is full of hazards. Do you have permission? Will you give credit to the original author? If not, when you get caught out your reputation is in tatters. If you do, you are telling your readers that you simply an expert at locating content, but not showing them that you have credibility in that niche.

Write itSpin it.

Take an article, preferably one that you have rights to, and rewrite it. Either by yourself, which takes time, or put it through some Spinning software. I am yet to be convinced that any software can produce quality spun content, and it usually has to be heavily edited. So much so that it would perhaps have been quicker to write the article yourself.

Write itFeeds.

Some sites provide you with a feed, so that you can simply take their article and republish it on your site. There is software that can automatically grab articles that relate to certain keywords that you provide, and reproduce them on your site. You may have to edit the posts a little. This method really only shows that you  can locate feeds, and not really show how credible you are.

Write itCuration:

This takes a couple of the methods above and combine them. It is what some serious and respected news and review sites do, and it has not hurt their reputations. In this content production method, a feed or other content is found and published on your site, but with you providing an introduction or discussion starter for the post. In that way you have shown your readers that you have some opinion or knowledge about the content of the article.

Whatever method or methods that you choose for writing or composing your content, the main focus should be on what the readers will want to see, that will encourage them to engage with you and return to find out more.

Avoiding The Vortex

Posted by Neville on March 19, 2012 under Reviews | Read the First Comment

Do Not Get Sucked In

This blog started out as a place to discuss Truth and Reality in Internet Marketing. As a result, that has, at times meant researching some opportunities that could fall into the category of Scams or likely to fail because of unsustainable practices.

Avoid the VortexThat activity can be time consuming, and because the sharing of findings is not always positive, the people who have joined and are promoting them can become very defensive. Reacting to those defenses can be draining of both emotional energy and time.

Ultimately it is not very productive to engage with people who are defending the dodgy schemes since they have an investment and enthusiasm to see it succeed. It is after all going to pay them if it succeeds. But that is a big IF!

Once it has been pointed out that a heavily promoted great new opportunity is flawed in some way, there is not much point in continuing to try to convince the converted to your way of thinking about it.

Hence the warning. Avoid the vortex that will grow with every argument and counter-argument. There are forums where discussions go on for days and weeks, and just following them takes up valuable time and energy that could be applied to more productive pursuits. Do not get sucked in!

Some Time Saving Devices.

Well they are not really devices, but acronyms that I use to label the process that I use when evaluating the latest “new whizz-bang” opportunity that has been put before me.

I first found it necessary to develop methods for sifting the useless and potentially malicious products when providing training for fellow educators (in simple language, teachers ) and because teachers love to use acronyms I created the acronym CD-ROM. Yes, I know, not very original, but the key to a good acronym is t make it memorable.

So what does CD-ROM stand for? Please excuse the the language. Crap Detector- Reality and Objectivity Monitor.

It serves as a reminder to check out the program, software, opportunity or learning opportunity to see if it really will achieve the objectives you have. Over time the CD-ROM has become obsolete, so there have been some changes to the acronym.

To keep up with the times it had to be updated to DVD: Due Validating Diligence. Not very original but it went with the times.

Now the DVD is less potent as a hook to hang an acronym upon another more relevant one needs to chosen.

How does this sound? iPAD: Impossible Program and Activity Detector.  (But I think we had better keep that quiet, or the folks at Apple might not be happy.)

Whatever you find helpful, remember, investigate but don’t get sucked into the vortex that is generated when the scam busters call out the latest big thing to hit the Internet. Apply your CD-ROM, DVD or iPad, make up your own mind and stick with it.