Contrasting Results

Posted by Neville on July 8, 2013 under List, Resources, Reviews, Traffic, Training | Comments are off for this article

What A Difference!

8 weeks of tracking stats, and it’s become really obvious that some mailers perform better than others.

But by how much much?

This week I have started to give some of the mailers with the smallest Click Through Rate (CTR) their last chance. Actually, there were 5 that didn’t get that chance. There were no more credits left in my account at those, and the effort to build more was considered not worth the effort.

So which mailers are on notice?

First up: any with a CTR of less than 1%. That gave me more than 30 mailers to put under scrutiny.

The Process:

  1. Eliminate, and delete accounts at those with 0 credits left.
  2. Mail out using maximum credits (or total credits left if less than maximum).
  3. Track results. Clicks only. Conversions, if any are a bonus, and will give the mailer another chance.
  4. Continue to use any credits (if available) in subsequent mailouts during the week.
  5. Eliminate, and delete any accounts that return less than 1% CTR after this week.

The results:

Day 4 and approximately 10 mailers have been terminated.

One has a reprieve with a conversion, although the CTR is still heading south.

The end of the week and another 10 have bitten the dust. One good thing about most of those that have been removed is that they use the same out-of-the-box script. The owners have not changed much, apart from the graphics. That has made it easy to find where to delete the account, and the process for deletion is the same.  Now to remove the emails from those dead mailers, and delete the filters.

More time is now available to use the mailers that actually produce some results!

Are You Building Lists In Traffic Exchanges

Posted by Neville on April 9, 2011 under List, Traffic | Read the First Comment

Do All Of Your Sites Look The Same?

Or More Importantly, Do They Look The Same as Lots Of Others?

If you answered yes to both questions above, is that a problem?
As a relative newcomer to Traffic Exchanges I sometimes wonder if the effort of submitting sites and surfing to gain credits is reallyTraffic Exchange worthwhile.
 
I am starting to see some progress as I come to understand the process and the tools to use. It also strikes me that some ways of using these tools are more effective than others.
 
I found the recent webinar with John Guanzon (ThumbVu) and Sterling Valentine (ListLaser) to be time well spent, andI am looking forward to more webinars from these two in the future.
 
I appreciated the way in which they worked together to explain how ListLaser and ThumbVu complement each other.
 
There is, however a question that is niggling away Read more of this article »

Road Testing Traffic Exchanges: Part 2

Posted by Neville on March 10, 2011 under Reviews, Traffic | 2 Comments to Read

Now For The Real Stuff.

A couple of posts before this one I indicated which Traffic Exchanges from the 5 I tested performed best as far a speed, style of Traffic Exchangepresenting sites and added features were concerned.

The Results

This post will have a brief outline of the results that a period of relatively intense use of TEs has produced.

Let me put it this way. If my surfing the TEs produced hundreds of hits to my sites, but not one new sign up to my list, that surfing was valueless. The only real value out of the exercise is confirming that, for now at least, surfing the TEs is a waste of time and effort.

Of course the problem could be that the sites I have listed in the TEs are not attracting any of the other surfers to click on them. I have had several different style pages displaying on the TEs, from Splash Pages, Squeeze Pages and pages from my blog.

The Data

As an example of the ineffectiveness of TEs in producing useful traffic Read more of this article »

A Milestone Reached

Posted by Neville on March 8, 2011 under Blogging | Read the First Comment

Alexa Ranking Hits A New Target!

Today the Alexa ranking for this blog, and all of the blogs hosted here at dotrim, achieved the target that has been appearing for some time now.Alexa Milestone

The ranking  figure is less than 300,000.  For the past 6 weeks I have been watching the figures head towards the 300,000 mark, then bounce around a little. But today is the day for celebration as a figure less than 300,000 is achieved.

If you take up the offer to have a blog hosted here for you, you will immediately start your blog with the same ranking as this one. When you get active with your dotrim hosted blog, you will be contributing to the ever improving ranking. That’s a win-win situation for you and your fellow dotrim bloggers.

You can check the progress of this blog’s Alexra ranking in the widget in the sidebar. This widget sometimes lags a little behind that figures that show in my Alexa toolbar or when you check at the Alexa site.

Need A Toolbox To Get Traffic Exchanges Working For You?

Posted by Neville on February 11, 2011 under Reviews, Traffic | Comments are off for this article

TE Toolbox Recommended By Friends.

Following recommendations from Philippe and Mark, I have finally made time  to take a look at TE Toolbox.


This free service has several features to help manage your Traffic Engine activities. There are too many to discuss in this post, and I have not yet had a chance to try out all of the things that are available for the free member. Of course there is an upgrade offered, but the free service is a good place to start.

Do I Need TE Toolbox?

Since I am offering the Resourceful Blogging eBook to subscribers, I have been advertising that in some TEs. And a tool to help with that is worth looking at.

Squeeze Pages:

Squeeze Pages are the way to go with adding sites to a Traffic Exchange. TE Toolbox has a relatively simple and easy to use Squeeze Page Maker Tool, and I have made one page with that. Later I will have a bit more of a play with the tool, and try out more of the options.

Rotator:

The rotator on TE Toolbox will help you save time with submitting your sites (if you have more than one) to the TEs where you want them to appear. Simply add the sites to your rotator and submit the link to your rotator for the TEs that accept rotators. I believe that most do, and the 3 or 4 that I have done that for have accepted the link with no problems.

Tracking:

If you are looking for something to check the statistics for your email marketing, the TE Toolbax also has Tracking. Once again simply add the URL for the links that you want to track. Free members can get to have 10 trackers, each with up to 10 links to track.

TE Toolbox has much more than reviewed in this post, and I know I will be spending some more time exploring these.

Statistics and Blogging: 3 Options

Posted by Neville on October 28, 2010 under Blogging | Comments are off for this article

Why Are Statistics And Blogging Important?

These two things go hand in hand, because if you are blogging with the intention of attracting readers and subscribers to your blog

Statistics

Google Analytics Graph

 or the offers that are presented in your blog, you will want to know if your efforts are being noticed.

It is however very easy to get trapped in the Analysis Paralysis state by becoming so obsessed with statistics that you are distracted from adding valuable content.

This post will outline just three options that are used to assess how the traffic to this blog is growing, and how to these are managed on a regular basis.

Google Analytics

Firstly, Google Analytics gives a quick overall picture in the form of graphs, with the option of going into more detailed analysis of what pages are being viewed and where the visitors have come from.

I simply just check out the number of visits and how many of those are different. In particular I have just recently been following the results of some small campaigns using APSense and TrafficAdBar.

Google analytics is free and requires an account at Google. To set up to view your statistics requires some code to be added to the site. This may mean some knowledge of how to do that, or have an administrator of your site do it for you.

Who’s Online?

Secondly, on this site I have installed a plugin called Visitor Maps and Who’s Online. This plugin displays how many people are actually online (or have been in the last 15 minutes), which can also be clicked on to display a map with points on it showing where these vistors are from.

In the dashboard of this blog, I can also find out more information about those visitors, such as their IP address, the city they are from, the time of the visit (and how many times thay have visited) and if they were referred from another site.

Any bloggers taking up the option to have a blog hosted here at dotrim will have this plugin as one of the pre-installed and activated plugins.

Alexa Ranking

Finally (for this post), I have subscribed to Alexa, which has many features, but I simply use the ranking number to indicate how the blog is progressing. At this stage I have the Alexa toolbar on my desktop so that I can quickly check the ranking each day. In the 4 weeks that this blog has been operating the Alexa ranking has moved from 10 million+ to 1.4 million. (The lower the number the higher the ranking).

This ranking is a rough indicator of the authority of the blog/site (or as another blogger puts it, Social Proof). There is also a widget that can be displayed in the sidebar that includes that ranking and a graph of its movement, but that only becomes useful for rankings less than 1 million. 

With monitoring statistics on a blog it is important to not get too carried away with analysing everything so that you do not get time to add content. I call that analysis paralysis.

Statistics will however indicate if your blog is heading in the right direction, attracting traffic and point to ways in which you can increase its authority.