Behind The Scenes At The Ranking

Posted by Neville on June 15, 2013 under News, Reviews, Traffic | Comments are off for this article

Gathering The Stats

Another week of tracking and stats has helped to produce the latest dotrim Safelist Rankings.

During the past week 2 different promotions have been used to get the stats for the latest rankings.

As has always been the case, emails promoting the Rankings have been sent out out to many different safelists. For the second week another splash page has been promoted, basically using the same safelists as for the Ranking promotion.

The second splash page (Click Here To View) was created  to promote 100 Percent Traffic. This was chosen after reading a discussion about recruitment of new members in safelists, and how a large ratio of those are directly recruited by the owners. So, as a challenge I decided to pick a safelist, promote it and check the results.

In the time during which the promotion of 100 Percent Traffic was running, there were (if I have read the numbers correctly) nearly 100 new members, and 6 of those were recruited from my referral link. That’s a little more than 6% of new referrals!

In addition to those new members at 100 Percent Traffic, there have been several new referrals in some of the other mailers on the Rankings list.

 Results and Effort

Again the dotrim Rankings show, in order of conversions, the safelists that have given the best ratio of visitors per email opened for credits.

At the top of the list are those mailers that have yielded the greatest conversions. Where there are equal numbers (or ranges) of conversions, they are arranged in order of visitors per email read.

The aim is to provide a list of safelists or mailers that give the best results in the most efficient way.

While it must be recognized that different people and other promotions can produce different results, it is hoped that the list provides a useful guide. These results come from data related to  FREE membership, so greater returns on effort will most likely be gained from being upgraded in these safelists.

In future there may be another ranking which takes into account the benefits of upgrading, so stay tuned.

 

dotrim Safelist Rankings V2.0

Posted by Neville on June 1, 2013 under How To, List, Resources, Reviews, Traffic, Training | 2 Comments to Read

Enhanced Report

The latest dotrim Safelist Efficiency rankings now have an extra element, Conversions.

A promotion in safelists is aimed at achieving a particular purpose. That could be on of a range of outcomes such as

  • Branding: Getting you name and profile out there.
  • List Building: Getting new leads.
  • Referrals: To an opportunity or service.
  • Sales: Affiliate or direct sales.
  • Or a combination of these.

Now that the ranking list has matured a little, been promoted in safelist mailings and created several new leads for a newsletter, Conversions are now included as a factor for determining which safelists or mailers appear on the list and the order in which they appear.

To be shown on the list, Conversions (submitted list sign up forms) from a mailout to members of that safelist must have been recorded in the tracking stats.

Now, as well as giving an indication of where to put effort in clicking for credits, the dotrim Safelist Ranking list provides pointers to safelists that have yielded results for the effort in building those credits and then mailing out to members.

The aim is to provide relevant information to help you decide which mailers will work for you.

Some pojnts to remember:

  1. The list is not exhaustive. There are hundreds of safelists and mailers, and it seems, new ones each day. Do not restrict yourself to those on the list.
  2. My results may not be the same  as yours. These results are based on promoting the ranking page, and the list sign up form. Your promotions will be different. (Unless you want to promote the rankings! Now that’s another thing to consider.)
  3. The Views per email opened are based on Free or basic upgrades. By taking upgrades to safelists and mailers you will generally not need to spend as much time opening emails for credits.

I hope you find the rankings useful. They are certainly helping me to understand the importance of tracking results, and then acting upon what is discovered.

If you have any suggestions for future revisions of the rankings feel free to suggest them as comments.

 

 

 

The Right Vehicle

Posted by Neville on February 18, 2013 under How To, List, Resources, Training | Comments are off for this article

For The Journey To Prosperity

Unless you intend to make the journey very slowly, and walk your way to the destination, you will choose a vehicle that you travel in.

Depending on the time that you have to make the journey, the route you will take and the hazards that you meet along the way, that selection of vehicle will be critical to reaching the destination.

Choice of vehicle will determine how long it takes to reach your destination, and how comfortable that journey is.

For a speedy trip, you may choose something powerful and fast. That will turn out to be expensive, and there is still no guarantee that the rocketship will stay on target. In the Internet Marketing world you will see many vendors of programs that promise quick and easy riches. The results from these do not often match the promises given in the sales pitch. Here at dotrim we will endeavour to keep clear of these unreliable craft.

For a safer ride, choose a vehicle that you are comfortable with, that you can control, that is reliable and is built for the purpose. There are so many types of vehicles to choose from. Decide on what your vehicle needs to do, look at the models that will do that, and select the one that you feel best fits the role that you have for it.

When choosing a vehicle it is also a good idea to inspect it carefully. That means more than kicking the tyres, or just lifting the bonnet to see if there is an engine. Take it for a test drive, put it through its paces and see if will do the job you ask it to do.

Sure, you may need to make some modifications along the way, but if the vehicle looks like it will take you on that journey, and it’s within your budget, then it is time to get in, switch on start down the road.

The vehicle chosen for this journey is the Prosperity Marketing System. It may not suit you, but there’s no harm in having a test drive.

 

Prosperity Marketing System

 

Internet Marketing On The Road

Posted by Neville on October 7, 2012 under Resources, Reviews | Read the First Comment

Doing On The Road Internet Marketing

Change of name for this site, to suit the change in direction.

The owner of this site (dotrim) is on an extended trip around much of Australia, and this gives an ideal opportunity to put the claims of vendors of some marketing systems to the test.

You know the ones:

They claim that if you buy their product you will soon be lazing around on a tropical island, soaking up the sunshine while sipping on a cool drink, with the Ferrari parked in the Marina where your luxury yacht is moored.

Work From No Home

The Work From No Home system claims that you can make good money with just a laptop and an internet connection.

The sales page and the first few modules in the product look just like many other systems that are marketed in Clickbank and other places.

The process is:

  • Find a hot topic
  • Register a domain
  • Create a Word Press site
  • Fill it with content
  • Make sales or sell advertising on the site.
  • Repeat for another hot topic.

Of course that is a very simplified outline, and there are some courses that will provide the same or similar content for a wide range of on-off payments or with support and extra materials for a monthly subscription.

The Work From No Home program will provide all of those, or you can simply opt for the slow and steady approach  by just taking the course (with a 30 day step by step sequence) to build your first site, and then repeat the process to build a stable of money making sites.

It will be interesting to see if it is practical to Work From No Home.

I will try to keep you posted.

 

 

Revisiting A Favourite

Posted by Neville on May 31, 2012 under Blogging, List, Reviews | Read the First Comment

Effective Email Marketing

Effective EmailToday I opened up one of the emails from the many lists I have subscribed to. It was from the person whose emails I always open, not like the majority whose emails get trashed without being opened.

So why does this newsletter grab my attention?

First it is from a blogger whose training I completed several years ago. That’s how I got on to the list! It wasn’t cheap, and maybe I have stayed because I need to justify that expense.

Second, I enjoy reading the posts that Yaro features in his email messages. They are usually thought provoking and inspiring.

And thirdly, they do not come too often. There is not a new email every time a post is added.

To give you a feeling for the quality of his posts here is the first part of the latest one.

I was reading an article by David Risley, where he was taking a hard-line look at what he believes are some fundamental flaws regarding the make money online niche.

The main question at the heart of David’s article was why people do not actually succeed at making money online, despite the wealth of information available to do so, including plenty of blogs, free reports, ebooks, courses and mentoring programs.

From my own experience, having hundreds of thousands of subscribers and several thousand paying customers over the last seven years, I know only a very small fraction actually succeed, if you measure success by making money.

To read the rest of the article go to Entrepreneur’s Journey.

The post by Yaro is definitely worth the read, and by working out why I still keep reading his stuff, it has helped me to focus on what makes a successful site.

  • Positive first contact, with Great Product
  • Quality and Interesting Content that has meaning and value.
  • Paced Presentation. Not too often.

What do you think? Let us know with a comment.

 

Feeding Your List

Posted by Neville on May 8, 2012 under Blogging, List | Read the First Comment

You Have Subscribers. Now What?

List building is spoken of as the way to make a success in Internet Marketing. As Isloooboy said in a comment on one of my earlier posts

What I have read regarding list building is, “Only look for those people who are interested in the subject which you are promoting” otherwise your list will be an extra burden because of there (sic)  non responsive behavior.

There is not much point in building a list if it is just a list of names, and they do not have a strong reason or interest in belonging to that list. You may be putting in a lot of effort to market to that list, but if nobody is responding, that effort is wasted.

Much better to have a focus for the list, to attract people who share that interest and will respond to the newsletters and email that you send to them.

Your List Should Be Hungry For More.

Feed Your ListPresuming that you, as the list owner, have some knowledge, interest and background in the focal point for your list, it is likely that you will want to share that. WordPress provides you with a comprehensive and powerful Content Management System. By creating and building content you will have a great resource to share with your list.

By running your site as a typical blog, (if there is such a thing) you will have content that can be  copied or referred to in your emails to the list. Not every post, but just those that you know will create the greatest response.

Alternatively you could send to your list a summary of the latest posts, and direct your subscribers to the site for more details.

Do you review products and services that apply to your niche or list focus? Write those reviews in your site and then send your list to the reviews for more information.

By adding relevant content to your site you will also be enhancing your credibility in the subject of your niche and list. With a higher credibility rating your content will be sought after, your loyal subscribers will want more and they will also be more likely to act on your recommendations. The power and simplicity of a WordPress site can help with that.

Add More Mouths To Feed

By the way, makes sure that you have the Sign Up form for your list showing so that potential new subscribers can also sign up when they stumble upon your site in the search engines, or when one of their friends tells them about your site.

 

 

Products For A Niche

Posted by Neville on April 11, 2012 under Niche | Comments are off for this article

Where To Find Products

Where to find productsThere are many places that you can search for products that are suitable for a niche market that you want to target.

You could be looking for physical products that can be shipped by the supplier. Amazon and Commission Junction are just two of the Affiliate management programs.

For digital products the go-to place is ClickBank. It has thousands of products to choose from, arranged into categories. You can choose the products to include in you site for promoting to your readers by going to ClickBank.

For example if you want to include Green Products as an affiliate here are some typical products to choose from.

[cbpress category=”109″ display=”5″]

Looking for a more complete list of all categories? Check out the MarketPlace page here on this site.

Are You A Credible Expert?

Posted by Neville on April 6, 2012 under Niche | Comments are off for this article

Your Content Will Tell Us.

You will be filling your site with content for visitors to read and view. Will they come back, knowing that you have provided them with a reason? Will your content be credible and will they want more?

You will want your visitors to see that you know something about the niche. They may even expect you to be an expert. For that reason I am suggesting that you choose a niche, at least in the early stages of niche marketing, that you are comfortable sharing your knowledge and experience.

The next big question is “Where will I find the content to fill my site?”

Closely followed by, “And how will I prepare that content?”

There are several possibilities including:

Write itWrite it.

Yes, that means starting with a blank screen, or a blank page and writing the content yourself. This is, in my opinion, the best way to show that you have credibility in the subject. If you know what you are writing or talking about. It is not simply a case of following a formula and churning out lots of things that look and sound the same. For this reason, writing (or composing) your own content is time consuming. But, done well, it is time well spent.

Write itOutsource It.

Not sure if you have the time or the knowledge to write your own material. Then pay someone else to do it for you. Sounds good, but there are traps. How do you know that the person writing the content for you knows the subject, or if they are just grabbing content from somewhere and claiming that they wrote it? You will also probably have to proofread and edit the content provided, so you will still need to spend significant time on that if you truly want to know that the content will enhance your credibility.

Write itCopy and paste it.

A simple process. Just find someone else who has written about in your niche. Copy that content and paste it on your site. This method, however, is full of hazards. Do you have permission? Will you give credit to the original author? If not, when you get caught out your reputation is in tatters. If you do, you are telling your readers that you simply an expert at locating content, but not showing them that you have credibility in that niche.

Write itSpin it.

Take an article, preferably one that you have rights to, and rewrite it. Either by yourself, which takes time, or put it through some Spinning software. I am yet to be convinced that any software can produce quality spun content, and it usually has to be heavily edited. So much so that it would perhaps have been quicker to write the article yourself.

Write itFeeds.

Some sites provide you with a feed, so that you can simply take their article and republish it on your site. There is software that can automatically grab articles that relate to certain keywords that you provide, and reproduce them on your site. You may have to edit the posts a little. This method really only shows that you  can locate feeds, and not really show how credible you are.

Write itCuration:

This takes a couple of the methods above and combine them. It is what some serious and respected news and review sites do, and it has not hurt their reputations. In this content production method, a feed or other content is found and published on your site, but with you providing an introduction or discussion starter for the post. In that way you have shown your readers that you have some opinion or knowledge about the content of the article.

Whatever method or methods that you choose for writing or composing your content, the main focus should be on what the readers will want to see, that will encourage them to engage with you and return to find out more.

Forget The Tricks

Posted by Neville on April 2, 2012 under Niche | Comments are off for this article

Cut Through The Hype

There are no “secrets”. The concept and process Niche Marketing is really quite simple.

Niche SupportIn an earlier post the 3 Pillars for successful marketing in a niche were explained. Those 3 Pillars are still the same. But this time I want to suggest that the 3 key factors are actually the sides of a triangle.

We all know that the triangle is a very strong shape that features in many structures, where maximum strength but minimum weight is needed. Just think of bridges and towers. There are strong triangles everywhere.

So now the 3 Pillars become the sides of the Niche Marketing Triangle.

Once again, they are

Market Demand: Do people want what I am offering?

Competition: Is it too hard to compete, or do I have a new angle?

Buyer Propensity: Do people buy in the niche?

Make sure that each side of the triangle you build is strong. Do the research. Test the market. But remember there are 3 sides to consider. Do not neglect one or the triangle you are building to support your niche will not be strong, and likely to collapse.

The concept and process are quite simple. The application and development are however going to be challenging.

Are you ready for the ride?

 

Building A Niche From The Ground Up

Posted by Neville on March 28, 2012 under Niche | Comments are off for this article

Grab your tools

The following series of posts outline an approach to Niche marketing will rely on personal experience, and build on those experiences. They will not be following any particular formula for making websites to market in a niche.

Building a NicheThe approach will be to set the groundwork, start with a firm foundation and add components until the structure is complete. Sounds a bit like building a house.

You don’t move into a house until it has been completed, so in this series of posts, we will not introduce the marketing aspects of the niche until the site is ready.

Quick Start Resources

If you are really keen to live in your house, you could refer to one of the Niche Marketing resources advertised on this site.

For a quick introduction, take a look at Niche Website Success. That’s a bit like buying a small house nearby while you build your own.

For a more in-depth, check out Niche Profit Classroom. This is for those who want to rent a Penthouse apartment. It has all of the bells and whistles with a short trial period and monthly payments.