Keyword Research for a Niche Product

Posted by Neville on October 24, 2011 under How To, Niche | 2 Comments to Read

Now that you have 20 possible Niche Products selected, we are now going to work through that list to identify one that will be the focus of the site that will be created.

Keyword Research

First, select one of the 20 potential Niche Products. Using the examples from the previous post, I am going to select Shimano Pedal to base my research on.

What you will be looking for is a result from your research that give a name that can be registered as an exact name domain.

Niche research

Find Your Niche

This post will only just begin the process to finding that elusive domain name. It will be intensive and time consuming if done manually, which is why I use the Niche Profit Classroom site. It has the tools, and the training for this process.

Open the Google Keyword Tool

You can find the Free Google Adwords Keyword tool by doing a search for Google Adwords Keyword Tool in a search engine. In Google of course it will be one of the top sites returned on the first page of results.

To get access to the site you will have to complete a captcha form for your first query, unless you have registered for an AdWords account.

This image shows the top section of the page for the query: Shimano pedals. I recommend that you open the image in a new tab or page, so you can refer to it when reading the discussion below.

Niche Keyword ResearchEnter your Keywords query.

  1. Type the keyword in the Find Keywords text box. eg Shimano pedals.
  2. Tick the box: Only show ideas closely related to my search terms.
  3. Select from the Match Types [exact].
  4. Click the Search button.

Collect the data.

Here you will be looking for

  • Global Monthly Searches number of greater than 500. Shimano pedals is 4400, so that is looking good so far.
  • Low to Medium Competition . Shimano pedals has Medium Competition, so it looks like a borderline case for being a good keyword.

There are several other factors that will be considered, but for now record the data on your brainstormed list, and repeat the process to check out some of the other potential keywords you have identified. Record the Global Monthly search numbers and Competition for the keywords that you plug into the Keyword tool.

We will come back to those when choosing the best options for the next steps.

The next post in this series will discuss how to determine an exact name domain for your site.

The 3 Pillars Of Niche Marketing

Posted by Neville on October 14, 2011 under Niche | 3 Comments to Read

Before we launch into the processes for building and growing a niche marketing site we will review the 3 critical factors that need to be considered. Later posts will flesh these out, with practical examples and step by step instructions.

The 3 Pillars

Niche research

Find Your Niche

1: Market Demand:

This will tell you how many people are looking for the item that your niche is providing. There are tools to help you do that, and many of them are free. Others, which help you automate this process are often included in a service that you pay for or subscribe to.

Basically you will check places where this niche product (or a similar product) is already available, if people are providing it, and whether it is producing sales. It means investigating Amazon, Clickbank, Google Adwords, and other places where you might find the product.

Keyword research will tell you how many people are searching for the niche item.

2: Competition:

Once again research is required. This time you will investigate how many times the keywords you select for your niche marketing campaign appear in the search engine results. A large number will indicate a lot of competition. You will also investigate the ranking levels of sites on the first page of results, because that will indicate the likely time it will take you to reach that page, which is where you want to be.

3: Buyer Propensity:

Are there buyers in the niche you have chosen? That answer needs to be a definite yes, and you will have to search out places where your niche product is sold, and assess the level of sales. Thankfully there are sites that provide you with that information, or you can infer from data provided that there are potential, and real buyers.

Amazon and Clickbank give out some of that information, if you know where to look and how to interpret that data. If AdWords ads appear for your niche product it implies that there are buyers, otherwise the advertisers are just spending money for no results. Many AdWords advertisers may mean the product hasĀ  buyers.

So why do we need these 3 pillars?If there are not enough people wanting the product (demand), the chances of a profitable niche are low.

If there is too much competition, it will be hard to establish yourself in the niche.

And a market with buyers who are more than just lookers (buyer propensity) is essential.

Keyword Search Tool Is A Winner

Posted by Neville on May 3, 2011 under Blogging, Resources, Reviews | Comments are off for this article

Keyword Winner Saves The Day!

keyword search toolRecently I used the Keyword Winner Plugin to help with SEO on a recent post here at dotrim. Just a few days after the post was published the keywords chosen for the post have helped to get the post on the first page of Google.

The image to the left shows the SERP (Search Engine Results Page) for the keyword phrase that I used for the post, and that the post is sitting at position number 2 on that page.

The Keyword Winner plugin helped with deciding the title for the post, based on the keyword and its competition. The tool allows you to drill down to select the best keyword for the post.

But rather than describe how that is done, I have added this Keyword Winner video for you to see for yourself.

SEO plugin