Are You A Credible Expert?

Posted by Neville on April 6, 2012 under Niche | Comments are off for this article

Your Content Will Tell Us.

You will be filling your site with content for visitors to read and view. Will they come back, knowing that you have provided them with a reason? Will your content be credible and will they want more?

You will want your visitors to see that you know something about the niche. They may even expect you to be an expert. For that reason I am suggesting that you choose a niche, at least in the early stages of niche marketing, that you are comfortable sharing your knowledge and experience.

The next big question is “Where will I find the content to fill my site?”

Closely followed by, “And how will I prepare that content?”

There are several possibilities including:

Write itWrite it.

Yes, that means starting with a blank screen, or a blank page and writing the content yourself. This is, in my opinion, the best way to show that you have credibility in the subject. If you know what you are writing or talking about. It is not simply a case of following a formula and churning out lots of things that look and sound the same. For this reason, writing (or composing) your own content is time consuming. But, done well, it is time well spent.

Write itOutsource It.

Not sure if you have the time or the knowledge to write your own material. Then pay someone else to do it for you. Sounds good, but there are traps. How do you know that the person writing the content for you knows the subject, or if they are just grabbing content from somewhere and claiming that they wrote it? You will also probably have to proofread and edit the content provided, so you will still need to spend significant time on that if you truly want to know that the content will enhance your credibility.

Write itCopy and paste it.

A simple process. Just find someone else who has written about in your niche. Copy that content and paste it on your site. This method, however, is full of hazards. Do you have permission? Will you give credit to the original author? If not, when you get caught out your reputation is in tatters. If you do, you are telling your readers that you simply an expert at locating content, but not showing them that you have credibility in that niche.

Write itSpin it.

Take an article, preferably one that you have rights to, and rewrite it. Either by yourself, which takes time, or put it through some Spinning software. I am yet to be convinced that any software can produce quality spun content, and it usually has to be heavily edited. So much so that it would perhaps have been quicker to write the article yourself.

Write itFeeds.

Some sites provide you with a feed, so that you can simply take their article and republish it on your site. There is software that can automatically grab articles that relate to certain keywords that you provide, and reproduce them on your site. You may have to edit the posts a little. This method really only shows that you  can locate feeds, and not really show how credible you are.

Write itCuration:

This takes a couple of the methods above and combine them. It is what some serious and respected news and review sites do, and it has not hurt their reputations. In this content production method, a feed or other content is found and published on your site, but with you providing an introduction or discussion starter for the post. In that way you have shown your readers that you have some opinion or knowledge about the content of the article.

Whatever method or methods that you choose for writing or composing your content, the main focus should be on what the readers will want to see, that will encourage them to engage with you and return to find out more.

Keywords and Content

Posted by Neville on November 11, 2011 under How To, Niche | Read the First Comment

Keywords determine Content

With the style of Niche Product site being covered in this series of posts the keywords that have been selected will be critical in the choice of content that will be posted on the site.

The Main Keyword:

Niche research

Find Your Niche

This keyword, which has also been used for the choice of domain name for the site will be used as the foundation on which the front page, or the home page of the site will be built.

Using the example that has been discussed in these posts, the main keyword is Shimano pedals. So the front page of the site will have content which is built on the keyword, Shimano pedals.

The title of the page will also contain the keyword.

The page could be a review of Shimano pedals. Ideas for a review like that could come the Shimano website, or other reviews in places like Amazon. The content of the page however, should be ORIGINAL. Do not copy and paste, and be very careful if you choose to “spin” an article that has already been published. Spinners often make a real mess of the language by choosing the wrong words or mixing up the grammar.

Articles from other sites, or PLR articles might also help with providing ideas for your page. Remember, though, to make the content your own.

Extra Keywords:

Use the extra keywords that you have uncovered in your research to use to build pages (or articles) around.

The example we are working on will mean that a page for each of the following keywords will be created.

  • Shimano 105 pedals
  • Shimano spd pedals
  • Shimano clipless pedals
  • Shimano dx pedals

Each page will incorporate the keyword that is the focus for that page on its title.

Once again these pages will be original content, although you can source ideas for the articles from places like mentioned above.

These articles could be posted as normal blog posts, although the keep them in sequence would mean some manipulation of publication dates.

A more elegant solution, in my opinion, would be to publish each article on its own page, which would be made a subpage of a top level page that is made for just that purpose. For an example of that check the Lactose Free Now site.

While writing the content of these posts you can use the keyword in appropriate places, but make sure that the language flows and reads naturally for a human reader. Do not be tempted to think that search engines will rank you more highly if the keyword is repeated often. That was an old tactic that has been counteracted in changes to way that search engines rank pages.

The search engines need to find the keywords, but will penalize your page if it appears too often.

Come In Spinner

Posted by Neville on September 17, 2011 under Blogging | Comments are off for this article

To spin or not to spin?

SEO and SpinningIn the quest to find new content to meet the aim of posting regularly there is a temptation to call on PLR articles for that content. However, despite the claims that only a limited number of copies of many PLR packages are released, there is a possibility that the content in the package you are using will have been published previously.

If that article you have found has been published before then it can longer be considered original, and may be discounted when ranking for Search Engines.

There have been many methods for disguising that the  article has been distributed in a PLR package. These include the suggestion that the first paragraph be edited substantially and later parts can be left intact.

Another solution to the potential problem is to use article spinning software to rewrite the article, and then post the rewritten content. The effectiveness of that will depend on the quality of the software, and whether it is strong enough to produce readable output.

A Flashback

Today, I had a flashback to the days when I was teaching at the Primary (or Elementary) School level and substantial out of school hours time was spent reading and interpreting students’ written pieces.

I found a blog post that I found just did not seem to flow. The syntax and grammar were full of inconsistencies and errors. Many of the important words in the sentences seemed to be strange choices, when another word with similar meaning would have been better.

All of those factors, and the regular use of a phrase that was obviously the keyword phrase for the article forced me to believe that this was a spun article. The spinning had produced a piece that was difficult to read. It just did not flow as I tried to read it, stumbling over the strange use of some words and jumbled sentences.

So to relive the good old days of teaching, I decided to tackle the task of trying to decipher the article by rewriting it. It was then that I decided that this was definitely a spun article, and it was spun to a formula that is supposed to be good for SEO.

The irony of that situation is that if the SEO works, and the pages ranks well in search engines, the difficulty in reading and comprehending the content would make it unlikely that it would produce results from the REAL people who read it.

We should always remember that it is a human that is going to act on the offer in a page. Search engines do not buy the product or sign up as a subscriber.

SEO is important for getting eyes to the site, BUT people read it and act on it. That means we have to look beyond SEO and make sure that the content is CSO (Customer Satisfaction Optimized).