What’s Your Tracking Telling You?

Posted by Neville on July 16, 2013 under Resources, Reviews, Traffic, Training | Comments are off for this article

Is There Value In That Update?

That’s 2 questions now, and not an answer in sight, yet!

Tracking can be a double edged sword. It provides information that tells you what is working, and where to concentrate your efforts. It can also pinpoint areas where things might not be going as well as hoped.

That data comes from any tracking that the safelist users sets up, and also from tracking stats provided by the better mailers.

Back to the second question, but first another question. What do you get with an upgrade in a safelist or mailer?

Typically that includes:

  1. More credits, making it less necessary to open emails for credits.
  2. Ability to email more members.

That all sounds great so far, but let’s look at the tracking data for a recent upgrade.
After several messages had been sent out as a FREE member, they were returning a CTR of more than 6%. These messages were sent out to the maximum possible number of 2200 members.
After the upgrade it was possible to send to 6000 or more members. Immediately the CTR fell to less than 4% and has hovered around that mark for subsequent emails.

The result: The upgrade allows more emails to be sent, and potentially more of these may be opened.

But why the fall in CTR?

Some guesswork at this stage, but it seems that the increased members to whom the emails are sent will have a significant number who have upgraded, and who do NOT have to click emails for credits. So even though more messages can be sent, they are being sent to many people who do not open them.

But will the ability to send to more members bring more conversions, signups, purchases etc?

 

 

 

 

 

Contrasting Results

Posted by Neville on July 8, 2013 under List, Resources, Reviews, Traffic, Training | Comments are off for this article

What A Difference!

8 weeks of tracking stats, and it’s become really obvious that some mailers perform better than others.

But by how much much?

This week I have started to give some of the mailers with the smallest Click Through Rate (CTR) their last chance. Actually, there were 5 that didn’t get that chance. There were no more credits left in my account at those, and the effort to build more was considered not worth the effort.

So which mailers are on notice?

First up: any with a CTR of less than 1%. That gave me more than 30 mailers to put under scrutiny.

The Process:

  1. Eliminate, and delete accounts at those with 0 credits left.
  2. Mail out using maximum credits (or total credits left if less than maximum).
  3. Track results. Clicks only. Conversions, if any are a bonus, and will give the mailer another chance.
  4. Continue to use any credits (if available) in subsequent mailouts during the week.
  5. Eliminate, and delete any accounts that return less than 1% CTR after this week.

The results:

Day 4 and approximately 10 mailers have been terminated.

One has a reprieve with a conversion, although the CTR is still heading south.

The end of the week and another 10 have bitten the dust. One good thing about most of those that have been removed is that they use the same out-of-the-box script. The owners have not changed much, apart from the graphics. That has made it easy to find where to delete the account, and the process for deletion is the same.  Now to remove the emails from those dead mailers, and delete the filters.

More time is now available to use the mailers that actually produce some results!

Safelist and Mailer Review

Posted by Neville on July 1, 2013 under Resources, Reviews, Traffic, Training | Comments are off for this article

Observations and Musings

After more than a month of dotrim Safelist Rankings it’s now time to look back, put the data together and make few decisions.

More to come. I’m taking the time to look through the data, and find the patterns that require some action, so that the best use use is being made of my time and effort.

Back soon, I hope.

But for now, here’s the latest weekly rankings.

 

Behind The Numbers

Posted by Neville on June 23, 2013 under Comments, Resources, Reviews, Traffic, Training | Comments are off for this article

Working Out The Stats

More than a month of tracking stats have now been collected. That is just a small fraction of time that some of the well established ranking systems have been around.

So what makes the dotrim rankings different? And why should you take any notice of them?

First: The data relies solely on tracking. There are no polls or voting where the numbers can be manipulated by devotees of a particular safelist or mailer.

Second: The tracking information collected is real. It is collected from results of mailing out to members of safelists.

Third: A range of safelists and mailers are sampled in the stats gathered. It is not a complete list of all mailers. Initially those in the downline builder at the 10K Challenge were selected, and then others added to the list.

Are The Results Different From Other Rankings?

When compared with other ranked lists you will see some differences.

What appears at the top of one ranked list may not show up on another. There are some safelist owners, quite appropriately, advertising and promoting that their particular bay has been top of a list for many weeks, but it does not get a look in at the dotrim rankings.

The reasons for that could be many, with probably the main factors being the purpose of the rankings and the methods used to calculate them.

If you look back at a previous post you will see that the dotrim Rankings focus on 2 elements.

Results: The recorded conversions on emails sent. Now that the rankings are maturing, if a mailer does not produce results, it will not appear on the Rankings. Only those safelists that get results are shown.

Effort: How many credit emails have to be opened to get visitors (traffic). Where the results are the same the rankings then list the mailers in order of those giving the best return for effort.

Why Only 8 On the List?

At this stage more than 40 different safelists are used each week to gather the data for the rankings. From those the top 8 are shown in the Rankings.

Each week it seems that there is little change in the mailers on the list. There is usually just a little shuffling that goes on, with the same ones moving around in order.

Some thought is being given to producing a supplementary ranked list that would include some that just miss the cut, or that appear to be gathering steam and heading in the right direction. That way readers of this site will be able to see, and gather some information about these safelists and use that for decision making about signing up or upgrading.

If you are finding these posts useful, please drop a comment or two, perhaps with suggestions for where to take this site.

Visit the dotrim Safelist Rankings.

Behind The Scenes At The Ranking

Posted by Neville on June 15, 2013 under News, Reviews, Traffic | Comments are off for this article

Gathering The Stats

Another week of tracking and stats has helped to produce the latest dotrim Safelist Rankings.

During the past week 2 different promotions have been used to get the stats for the latest rankings.

As has always been the case, emails promoting the Rankings have been sent out out to many different safelists. For the second week another splash page has been promoted, basically using the same safelists as for the Ranking promotion.

The second splash page (Click Here To View) was created  to promote 100 Percent Traffic. This was chosen after reading a discussion about recruitment of new members in safelists, and how a large ratio of those are directly recruited by the owners. So, as a challenge I decided to pick a safelist, promote it and check the results.

In the time during which the promotion of 100 Percent Traffic was running, there were (if I have read the numbers correctly) nearly 100 new members, and 6 of those were recruited from my referral link. That’s a little more than 6% of new referrals!

In addition to those new members at 100 Percent Traffic, there have been several new referrals in some of the other mailers on the Rankings list.

 Results and Effort

Again the dotrim Rankings show, in order of conversions, the safelists that have given the best ratio of visitors per email opened for credits.

At the top of the list are those mailers that have yielded the greatest conversions. Where there are equal numbers (or ranges) of conversions, they are arranged in order of visitors per email read.

The aim is to provide a list of safelists or mailers that give the best results in the most efficient way.

While it must be recognized that different people and other promotions can produce different results, it is hoped that the list provides a useful guide. These results come from data related to  FREE membership, so greater returns on effort will most likely be gained from being upgraded in these safelists.

In future there may be another ranking which takes into account the benefits of upgrading, so stay tuned.

 

dotrim Safelist Rankings Update

Posted by Neville on June 9, 2013 under List, News, Resources, Reviews, Traffic | Comments are off for this article

Another Week Of Rankings

This week there were 2 promotions submitted for the mailouts to a range of safelists and mailers. Previous tracking data was compiled from promotion of a single page (the dotrim Safelist Rankings).

The extra for this week involved a splash page for promoting one of the safelists that has featured on the rankings for the past few weeks. Results from this strategy included a significant (for me) number of new referrals to my downline in that safelist.

The table below has the top rated safelists that were used in the last week. Obviously it is not possible or practical to include all safelists used. A few simple criteria were used to trim the list down to the 8 shown below.

Those criteria, in order of application in  trimming and ordering the list are:

  • More than 1000 emails sent out to the safelist members. (Eliminates potential bias from small data sets)
  • Click Through Rate (CTR) of greater than 1%. (Removes potentially non-responsive mailers)
  • Number of Conversions. (Selects the mailers that give results)
  • Average visitors per credit email opened and clicked. (Arranges in order of effort needed to earn credits)

 


The dotrim Safelist Efficiency Rankings for


Week ending 7 June 2013
Safelist
Visitors per credit email claimed *

100 Percent Traffic
0.7

Build My Downlines
1.2
Viral List Builder +
1.3

List Jumper
0.9
Adchiever
0.8

100 Percent Mailer
0.7
Viral Nugget
0.4

Mister Safelist
0.4

As with previous published dotrim Safelist Rankings, the figures in the right column show the average number of visitors (as in those who clicked the credit link) to the promoted page from opening up one credit email (or Solo if available) from that safelist.
With an upgrade in most of these mailers, that number is likely to double, as it is typical to be awarded more credits for opening credit emails. Among the other benefits of upgrades is the ability to mail out to members without using credits, and therefore lessening the reliance on opening credit mails.
But since each mailer is likely to present their benefits of upgrading in different ways, it pays to look at the options and choose those that suit you best.

dotrim Safelist Rankings V2.0

Posted by Neville on June 1, 2013 under How To, List, Resources, Reviews, Traffic, Training | 2 Comments to Read

Enhanced Report

The latest dotrim Safelist Efficiency rankings now have an extra element, Conversions.

A promotion in safelists is aimed at achieving a particular purpose. That could be on of a range of outcomes such as

  • Branding: Getting you name and profile out there.
  • List Building: Getting new leads.
  • Referrals: To an opportunity or service.
  • Sales: Affiliate or direct sales.
  • Or a combination of these.

Now that the ranking list has matured a little, been promoted in safelist mailings and created several new leads for a newsletter, Conversions are now included as a factor for determining which safelists or mailers appear on the list and the order in which they appear.

To be shown on the list, Conversions (submitted list sign up forms) from a mailout to members of that safelist must have been recorded in the tracking stats.

Now, as well as giving an indication of where to put effort in clicking for credits, the dotrim Safelist Ranking list provides pointers to safelists that have yielded results for the effort in building those credits and then mailing out to members.

The aim is to provide relevant information to help you decide which mailers will work for you.

Some pojnts to remember:

  1. The list is not exhaustive. There are hundreds of safelists and mailers, and it seems, new ones each day. Do not restrict yourself to those on the list.
  2. My results may not be the same  as yours. These results are based on promoting the ranking page, and the list sign up form. Your promotions will be different. (Unless you want to promote the rankings! Now that’s another thing to consider.)
  3. The Views per email opened are based on Free or basic upgrades. By taking upgrades to safelists and mailers you will generally not need to spend as much time opening emails for credits.

I hope you find the rankings useful. They are certainly helping me to understand the importance of tracking results, and then acting upon what is discovered.

If you have any suggestions for future revisions of the rankings feel free to suggest them as comments.

 

 

 

Clicks And Referrals

Posted by Neville on May 20, 2013 under Resources, Traffic, Training | Comments are off for this article

A Week Of Activity

The list below gives the results of a week of mailouts. The banners were promoted in a list of highest performing safelists in terms of number of visits for each email opened for credits in each safelist.

The page was visited when an email sent to safelists was opened. This brought more than 2870 visitors to the page.

The number of clicks to each banner were tracked, and by checking in the back office at each safelist, the number or new referrals to my downline were found.

In addition to the data in the list below, more than 25 new people were added to the list by completing the form on the page!

 

Safelist (each banner was viewed approx 2870 times)
Clicks
New Referrals

Build My Downlines
35
8

email Hog
11
3
Viral List Builder +
4
2

100 Percent Traffic
4
2

Wonder Mailer
3
1

100 Percent Mailer
4
0

List Jumper
5
1

A good week?

 

dotrim Safelist Rankings

Posted by Neville on May 12, 2013 under How To, Resources, Reviews, Traffic, Training | 2 Comments to Read

Efficient Credit Clicking

How To Read The Rankings

The numbers in the columns show the typical number of visitors that I have been able to get from my mailouts in various safelists for the time period of the survey.
credit effort
A number such as 1.2 represents 1.2 clicks to open my email that has been achieved from the equivalent of opening 1 email for credits. That number then gives an indication of the effort needed to gain clicks (or visitors) from opening emails to build credits. Those credits are then used for mailing to the safelist members.

The top 8 safelists for what I have called efficiency, have been ranked from those with the highest visitor return rate first.

So when looking for a safelist that can give you the greater visitor return for the effort taken to gain credits by opening SOLOs and list emails, start at the top and work down.

Criteria for inclusion

To appear on the list a safelist has to meet some basic checkpoints.

  • A Click Through Rate (CTR) of 1.0% or better. That is 1 or more clicks per 100 emails sent out.
  • More than 1000 emails mailed out to members in the survey period.

How the visitor rate is calculated

The rate is based on the number of visitors that can be expected from each credit email opened for each safelist. That is complicated a little by factors such as

  • Variable credits within a range given in some safelists. (eg 10 to 20 credits. In that case an average value is used ie 15 credits).
  • SOLOs vs List emails. Some safelists send out SOLOs that give more credits than a regular list email. In that case the calculation is done using the credit value for the SOLO.
  • An example: If 30 credits are given for opening an email and the safelist has a CTR of 1.2, opening 10 emails will give 300 credits, and when used those 300 credits will bring 3.6 visitors. The calculation: 3.6 visitors per 10 emails read = Visitor rate of 0.36.

Summary:

When you are a Free member of safelists, you will most likely have to spend time opening emails for credits to be able to send out your promotions. This ranking list may give you some guidance as to which may give you the best return for effort.

The ranking (along with those  that are published in other places) can also be used to decide which safelists would be the best to take that next step and upgrade, so that you no longer need to spend so much time opening emails.

 

 

Safelist Management For Beginners

Posted by Neville on May 10, 2013 under List, Reviews, Traffic, Training | Comments are off for this article

Disaster Ahead

A sure way to create chaos when starting out with safelists is to simply rush into the arena, and begin to sign up for everything that you find.

The 10K Challenge, which introduced me to safelists has a training schedule with checklists to complete at each stage. That all sounds great, but there are still traps for the beginner, especially the speed reader who wants to get into everything really quickly.

Each safelist that you encounter, even if built on the same script as lots of others, will have its own unique features and processes. There are however quite few techniques that will be help to make the move into the safelist jungle smooth.

First Steps

These are essential before you start to join safelists, or if that’s too late, before you join lots and get swamped.

The biggest hurdle (at least it was for me) is the potential for hundreds (thousands) of emails to crowd out the essential messages that family and friends send to your email address.