Zurker and Zurks

Posted by Neville on February 8, 2012 under Networks, Reviews | Comments are off for this article

Introducing Zurk

What do you do when you want to share something that someone has posted on a network but “like” is not the best word to use for it?

Zurker and ZurkImagine how inappropriate to respond with a “like” when your friend has just posted to their wall, their status or their news feed that their Grandmother has just died. Wouldn’t it be a little insensitive to say that you “like” that bit of news, especially if that grandmother was a delightful lady who was greatly loved by the person posting the update.

Is is a good response to say that you “like” it when somebody is having a bad day, they are snowed in and the heating system is on the blink? I don’t think so. Unless you are really insensitive to the needs of the person posting and just wanting to get yourself noticed by “liking” it. That seems a little heartless. Announcing to the world that you “like” the predicament the person is in.

No doubt you can think of many different situations like that where “like” is really not the best word to use. Maybe the word “share” is also problematic. But the Social Network you are using is probably not going to give you a list of alternatives to use. That list could be quite long.

One solution: Make up a word that could be used universally for any situation. It can be used to say you like something, or that you found it interesting, unusual, challenging, worrying, uplifting… the list goes on.

Basically it’s a word that says you acknowledge the other person’s words or actions.

There is one work that can do that. It’s just a matter of time before it reaches saturation point and starts to hit the vocabulary of everyday users. Remember that not long ago Google was a word that did not exist. And who would have thought that putting face and book together would add another word to our vocabulary?

That word: Zurk.

It is a word that comes from a new and growing Social Network that is in its early days. Zurker. A Social Network owned by its members, not some faceless entrepreneur who stands to make a fortune, along with a select few Venture Capitalists who were in at the start. This is a Social Network that works on democratic principles, where the members determine the direction and share the benefits.

Are you ready to give out and receive a few Zurks? Join Zurker Now.

The Team Approach To Advertising

Posted by Neville on July 29, 2011 under Community, Networks | Read the First Comment

Get A Team Behind You.

TeamPromoteAdvertising your business does not have to be a task done by just you.

We all know how Word Of Mouth advertising is very efficient, with much better results than blasting ads in front of anyone who happens to pass. Don’t you feel more inclined to check out a product or service if someone you know, whose judgement you trust, recommends it.

What if you get together a team of people who know and like your product, to help you promote it? Wouldn’t that make it easier for you to get your product out there?

Introducing The Team Approach

A new Add-On service at APSense, the Social Business is being developed to help you do just that. Called TeamPromote, it is being prepared for release, so now is the time to consider how you can take advantage of the Team Approach to Marketing.

Take the time now to consider how your business could take advantage of this opportunity. Your product or service has its profile raised, more business comes your way while effectively rewarding the people promoting for you. More details on how that happens will be coming soon, but now is the time to prepare.

  • What product or service do you want to promote?
  • What is a good way to promote that. Sales, lead building?
  • What bonuses or rewards can you offer effective promoters?

You can check out the introductory video at TeamPromote.

And also checkout the RevPage at APSense.


Social Media And Serial Post Pests

Posted by Neville on June 6, 2011 under Comments, Networks | 4 Comments to Read

What Are They Doing?

BrandingI’m sure that they think that they are branding themselves, but I just have to ask, is it the best way to do that?

I guess you might have seen them. You look at the News Feed or the Wall, and you can’t miss them. They comment on just about everything. They send links to just about everything. Their profile picture is splashed on the page in several places.

But are they really contributing anything of value?

Here’s a little edited example, with commentary.

The first comment after the article is from one of the moderators of site. Labelled Mod in this conversation.

Mod: A wonderful article for the newbies! You not only let them know what to do but why to do it. I hope they take a moment to learn from your wisdom [Name of Author]!

Followed up immediately  (well actually 8 minutes later) by another member, labelled Fol in this conversation.

Fol: I agree with [Mod]. I have nothing to add. I will top and share this one in my networks

So, if there is nothing to add… Why add a comment. Perhaps just to say that other networks are going get a blast.

Then 6 hours later:

Mod: [Author’s article title]  is also featured in [Social Network] eZine’s current issue.

That issue is published by Mod, and if I stretch the point a little it could seem like self-promotion in another member’s article, which is frowned on by the site.

Then 40 mins later:

Fol: Good idea. The article certainly deserves a spot.

Now what did that comment add to the discussion? Apart from giving Mod a little pat on the back, and pick a few brownie points from Mod.

When you consider that sort of tag-team commenting is happening quite frequently at that site it tells me that the people doing it are not really interested in real networking, but in boosting their own brand. And they are doing that while appearing to be making a contribution.

However a close look at the content of many of the comments would show that there is not much of those contributions that add value to the articles. 

What do you think? Am I being too picky? In the case of commenting in the Social Media is it true that Less is More, if you make less comments, but they are considered and thoughtful comments?

And what brand is the Serial Post Pest establishing?

Social Media And Blogging

Posted by Neville on June 5, 2011 under Blogging, Networks, Reviews | Comments are off for this article

Different Ways Of Thinking About Blogs.

Social Media NetworksIf you join some Social Media or Social Networks you might find that they provide a facility for you to share your thoughts, your business opportunity links and your expriences in something that they call blogs.

Initially I had some problems coming to terms with this way of thinking about blogs and blogging, as I was constrained by the notion that a blog was something akin to an online Journal. To me this implied a theme or common thread to the content.

The blogs that you see at some of the Social Networks are more like individual articles that stand alone, and my be arranged into categories if the network provides that facility.

Since a lot of members of these networks have joined with the hope of attracting customers to the products or services that they are advertising, most of the “blogs” are little more than sales pitches. It is not a common thing to find a “blog” that is not aimed at selling something.

You will however find the occasional “blog” that expresses an opinion or states a point of view, and these are quite a welcome break from the  large number of Sales Pitches. It’s no surprise that the submitter (who is not necessarily the author) is quite likely to be a much better marketer than those blasting the service with ads. These people have taken note of methods of branding themsleves and establishing authority and credibility.

2 Social Networks That Provide Blogs

The IBOToolbox (and IBOSocial) is at the time of writing a relatively new and rapidly growing Social Network. It features a Wall, similar to the Facebook Wall, where member activity is posted. Because of the almost frenetic activity at times, post can disappear within a matter of 2 or 3 minutes.

This site has been developed to take advantage of SEO to ensure members get their content seen. Members are encouraged to add 2 blogs per day to build the network of blogs where they are posted.

At APSense the Articles used to be called blogs, and they are a prominent feature of that site, with many of them attracting comments from other members. Activity is also posted to a Wall (or News Feed), but members only see the posts from their contacts. Other “blogs” or Articles from people who are not contacts can been found from the menu bar.

Check out the 2 sites to see a couple of ways that “blogs” are treated in these Social Media sites. Both sites are FREE to join and for you to share your content.

Social DNA: Another Perspective

Posted by Neville on May 26, 2011 under Networks, Reviews | 8 Comments to Read

So What Is Social DNA?

It is a feature of the Social Media Search site Kooiii. I would like to thank Mildred, one of the admin team at Kooiii for her recent article which details what that very useful feature is.

Her article goes into detail to define Social DNA and to describe how it works. The current logo for the Kooiii site that uses what looks like DNA chain, with Social Media links in the chain, reinforces that connection between the words Social and DNA.

Kooiii Social DNAIn this post I would like to address a couple of aspects of Social DNA that perhaps need further clarification.

But first what is Social DNA?

  • It’s a neat little piece of software, or application that
    • Is provided at the Kooiii site
    • Allows you to select articles, posts, media that you add to Kooiii
    • And send links to other Social Networks
    • Thus saves you the time of individually sharing your content  on these sites.

Which means that this little app can save you lots of time in your efforts to brand yourself, and share your content.

Factors to consider:

Many will tell you that the Social Media sites you can share your content with have millions (billions?) of members, and you have the potential to share with this huge number of people.

The reality is, however, is likely to be much less than that potential.

Do You have Lots of Friends, Followers, Contacts, etc?

Unless I have got the wrong idea about these Social Media sites (which is possible, since I do not belong to all of them) your content shared by using the Social DNA app will only go to those with whom you have formally set up some connection. That is your friends on Facebook, your followers on Twitter, etc.

Unless you have these connections with ALL Facebook members, for example, you will not be sharing with everyone. Just your friends. This means that to effectively use Social DNA, you will have to build up a large group of connections in each Social Network. That will involve quite a bit of effort to establish, and maintain.

If you do have a large network in, let’s say Facebook, the chances are that your friends will also have large networks of friends. So anything you post will be included in their news feeds, along with lots of others competing for the space. If your friends do not regularly, and often, check their news feeds, then your content and links will drop off the front page, with the chances that it will never be seen.

How Often Do You Use Social DNA?

To counteract the potential for your content forwarded by Social DNA to drop off the news feeds you might be tempted to use it often, and for every bit of content you add at Kooiii.

This, in my opinion, can lead to potential readers being put off by the Ho-Hum factor, or even worse for those readers to brand you in their own mind as a nuisance by filling up their news feed with material that they are not likely to read. Some may even go so far as to equate what you forward as spam.

So Would You Use Social DNA?

Taking the issues raised above into consideration, the answer to that question is a definite YES.There are many positives that come from the use of the app, wisely.

If you have any thoughts then please add them as a comment to this post.

As mentioned earlier, I may have a skewed impression of the potential positives and pitfalls in using something like Social DNA to share your material and to promote and brand yourself. I do however believe that used wisely it is a useful app to have in the toolkit for the Internet Marketer using Social Media to build their business.

Add it to your toolkit by joining the growing team at Kooiii.

Traffic Exchanges: A Necessary Evil?

Posted by Neville on April 23, 2011 under Networks, Traffic | Comments are off for this article

When Will I Decide?

If you have been following the posts in this blog you might have discovered that I change my opinion on Traffic Exchanges over time.

At one time I might be promoting Traffic Exchanges and at other times suggesting that they are a waste of time and effort.

I guess that eventually I will come to the position where I take the middle ground and find that some activity in TEs is necessary or useful.

TopTeam nano NetworkTo discuss these ideas more fully I am developing a project in another site, called the TopTeam, which is what I have called a nano Network. In that project I hope to

  • Outline what TEs are and what they can do.
  • Review several TEs and point out their features.
  • Establish a framework for building downlines in TEs
  • Attract TE users to contribute to the site’
  • Provide opportunities for members to advertise their TE offers.

Right now I am offering the opportunity for new members to join the TopTeam nano Network, and encourage you to check it out.

Add This Plugin To Power Up Your Blog

Posted by Neville on March 29, 2011 under Blogging, Networks, Reviews | Comments are off for this article

Power Of WordPress Shines Again.

WPSA PluginI have been investigating ways to make it easier for people to Subscribe/Register to take full advantage of participation in another of my blogs, the Dotrim nano Network. It looked like being a tricky little job to manage, but then in my inbox a couple of days was an offer of a plugin for WordPress that serves as both a subscription and product management system.

I think I used to call that Serendipity, but whatever it’s called it came just at the right time.

Following a bit of fiddling and setting up, the plugin is all set to go and I have started to put it into action.

Details about Membership at the Dotrim nano Network (DnN) are on the page in there called Subscribe.

You can also pick up the WP Sales Automator plugin by Subscribing to participate in DnN.  There it is given as bonus for subscribing, saving you the original purchase price.

I can also include the plugin (at no extra cost) in any WordPress installation done on my Dotrim Blog hosting service.

If neither of the above options are enticing enough, then you can buy the plugin directly from HERE.

WordPress: More Than Just Blogging

Posted by Neville on March 23, 2011 under Networks, Resources | Read the First Comment

Another way to use WordPress.

WordPress logoIn the past few days I have been exploring some ways to use WordPress, other than as a traditional blog.

My efforts have been concentrated on setting up WordPress as a base for a small membership site. I have been using the term nano Network to describe the type of site I have been developing.

After a quick search I could not find any other references to nano Networks other than to do with electronics and communications, so I have co-opted the term.

The first nano Network that I am building is planned to be a membership site where information about the process and benefits of establishing a nano Network are shared.

While still in its early stages you can visit the Dotrim nano Network by clicking the link. I am also working on another nano Network with a completely different focus, but more about that later.

Right now I should be working on the report that will be available from DnN (the Dotrim nano Network)  soon. That report will provide information on how to set up your own nano Network using WordPress.

My friend Mark Hodgetts has published a report that shows how he made $3k in 7 days, while using WordPress in some different ways. Grab a copy of the report and you too can explore the benefits of using WordPress.

4 Reasons To Scale Down Your Social Networking

Posted by Neville on March 22, 2011 under Networks | Comments are off for this article

That is, apart from the ridiculous amount of time you can spend Social Networking.Social Networks

Too Much Noise:

Did you join Facebook just to keep up with off line friends and family? And now you seem to have lots of “friends” that you’ll never get to meet. They post lots of trivial little things about themselves that really are of no interest to you.

Are you tempted to respond to the businesses that now want you check them out on Facebook? As if you don’t already spend enough time just getting through the clutter.

Sure you might miss something, but you’ll certainly spend time searching out the occasional jewel. As if we aren’t time-poor enough already.

Too Complicated:

Have you joined a Social Network where there are so many options, so many different Read more of this article »

Dotrim nano Network: Continued

Posted by Neville on March 20, 2011 under Networks, Reviews | Comments are off for this article

Why Join a Small or nano Network?

With all of the possible pathways for connecting in a large network, it is not surprising that members can get get lost, feelDotrim nano Network confused and not be able to navigate their way around.

The nano Network will help you escape from the clutches of a big, overpowering network.

There will be less people to connect with, and the people who are there will, by being a member of the network will have chosen to take part. They won’t be there just because it’s the latest cool thing to do on the ‘Net. Relationships in a nano Network are likely to be closer than a fleeting “add as friend” and then forget about them.

In a nano Network there will be no need to search for “friends”. They will already be there and will welcome you to their focussed activities.

The material generated in the network will most likely be highly focussed on the purpose for the network.  Because the focus is targetted, the amount of irrelevant discussions and overt pushing of the  latest new Hot Opportunity will be minimal, and anyone in the group will soon find that any effort in that direction will be wasted.

So What Do nano Networks Focus On? 

The simple answer to that question is: Anything that the Network members want to take as their focus.

For example: A group of Internet Marketers who have found that they waste a lot of time in the big social networks, dealing with the huge amount of offers, deals, hot opportunities and general spruiking of “products”, may want to take their networking to a quieter place to be able to share their ideas. A nano Network would give them an ideal point for such sharing, and maybe even some cooperative marketing.

Another example: Is your family doing some family History research? Are you looking for a central spot to publish findings, share tales and make it available for family and perhaps others to view and contribute to. Why not set up your own nano Network?

And another: The teacher has a class project that the students could build on and contribute. Can you see a nano Network helping to establish that project?

So How Do You Set Up a nano Network?

I have started to  establish a nano Network as an example of what can be done, but of course there will be lots of other ways to set up your own nano Network.

This Dotrim nano Network is based on WordPress, the platform that is commonly used for blogging. Word Press is however much more powerful than just a blogging platform.  Details on how to start a nano Network using WordPress  will be published in an upcoming eBook, to be made available here.

So if you are interested in following the development of the Dotrim nano Network (and contributing to that development) visit the Register page to find out how.

At this stage you can

  • Register as a Subscriber. To receive an occasional email update, and read and comment on articles.
  • Register as a Contributor (Author), to be able to post your own articles to the Network, as well as all benefits of being a Subscriber. This level requires a small monthly payment. (Free trial for 1 month).

As the network develops the process for Registering will be made simpler. Will we see you there?