Contrasting Results

Posted by Neville on July 8, 2013 under List, Resources, Reviews, Traffic, Training | Comments are off for this article

What A Difference!

8 weeks of tracking stats, and it’s become really obvious that some mailers perform better than others.

But by how much much?

This week I have started to give some of the mailers with the smallest Click Through Rate (CTR) their last chance. Actually, there were 5 that didn’t get that chance. There were no more credits left in my account at those, and the effort to build more was considered not worth the effort.

So which mailers are on notice?

First up: any with a CTR of less than 1%. That gave me more than 30 mailers to put under scrutiny.

The Process:

  1. Eliminate, and delete accounts at those with 0 credits left.
  2. Mail out using maximum credits (or total credits left if less than maximum).
  3. Track results. Clicks only. Conversions, if any are a bonus, and will give the mailer another chance.
  4. Continue to use any credits (if available) in subsequent mailouts during the week.
  5. Eliminate, and delete any accounts that return less than 1% CTR after this week.

The results:

Day 4 and approximately 10 mailers have been terminated.

One has a reprieve with a conversion, although the CTR is still heading south.

The end of the week and another 10 have bitten the dust. One good thing about most of those that have been removed is that they use the same out-of-the-box script. The owners have not changed much, apart from the graphics. That has made it easy to find where to delete the account, and the process for deletion is the same.  Now to remove the emails from those dead mailers, and delete the filters.

More time is now available to use the mailers that actually produce some results!

dotrim Safelist Rankings Update

Posted by Neville on June 9, 2013 under List, News, Resources, Reviews, Traffic | Comments are off for this article

Another Week Of Rankings

This week there were 2 promotions submitted for the mailouts to a range of safelists and mailers. Previous tracking data was compiled from promotion of a single page (the dotrim Safelist Rankings).

The extra for this week involved a splash page for promoting one of the safelists that has featured on the rankings for the past few weeks. Results from this strategy included a significant (for me) number of new referrals to my downline in that safelist.

The table below has the top rated safelists that were used in the last week. Obviously it is not possible or practical to include all safelists used. A few simple criteria were used to trim the list down to the 8 shown below.

Those criteria, in order of application in  trimming and ordering the list are:

  • More than 1000 emails sent out to the safelist members. (Eliminates potential bias from small data sets)
  • Click Through Rate (CTR) of greater than 1%. (Removes potentially non-responsive mailers)
  • Number of Conversions. (Selects the mailers that give results)
  • Average visitors per credit email opened and clicked. (Arranges in order of effort needed to earn credits)

 


The dotrim Safelist Efficiency Rankings for


Week ending 7 June 2013
Safelist
Visitors per credit email claimed *

100 Percent Traffic
0.7

Build My Downlines
1.2
Viral List Builder +
1.3

List Jumper
0.9
Adchiever
0.8

100 Percent Mailer
0.7
Viral Nugget
0.4

Mister Safelist
0.4

As with previous published dotrim Safelist Rankings, the figures in the right column show the average number of visitors (as in those who clicked the credit link) to the promoted page from opening up one credit email (or Solo if available) from that safelist.
With an upgrade in most of these mailers, that number is likely to double, as it is typical to be awarded more credits for opening credit emails. Among the other benefits of upgrades is the ability to mail out to members without using credits, and therefore lessening the reliance on opening credit mails.
But since each mailer is likely to present their benefits of upgrading in different ways, it pays to look at the options and choose those that suit you best.

dotrim Safelist Rankings V2.0

Posted by Neville on June 1, 2013 under How To, List, Resources, Reviews, Traffic, Training | 2 Comments to Read

Enhanced Report

The latest dotrim Safelist Efficiency rankings now have an extra element, Conversions.

A promotion in safelists is aimed at achieving a particular purpose. That could be on of a range of outcomes such as

  • Branding: Getting you name and profile out there.
  • List Building: Getting new leads.
  • Referrals: To an opportunity or service.
  • Sales: Affiliate or direct sales.
  • Or a combination of these.

Now that the ranking list has matured a little, been promoted in safelist mailings and created several new leads for a newsletter, Conversions are now included as a factor for determining which safelists or mailers appear on the list and the order in which they appear.

To be shown on the list, Conversions (submitted list sign up forms) from a mailout to members of that safelist must have been recorded in the tracking stats.

Now, as well as giving an indication of where to put effort in clicking for credits, the dotrim Safelist Ranking list provides pointers to safelists that have yielded results for the effort in building those credits and then mailing out to members.

The aim is to provide relevant information to help you decide which mailers will work for you.

Some pojnts to remember:

  1. The list is not exhaustive. There are hundreds of safelists and mailers, and it seems, new ones each day. Do not restrict yourself to those on the list.
  2. My results may not be the same  as yours. These results are based on promoting the ranking page, and the list sign up form. Your promotions will be different. (Unless you want to promote the rankings! Now that’s another thing to consider.)
  3. The Views per email opened are based on Free or basic upgrades. By taking upgrades to safelists and mailers you will generally not need to spend as much time opening emails for credits.

I hope you find the rankings useful. They are certainly helping me to understand the importance of tracking results, and then acting upon what is discovered.

If you have any suggestions for future revisions of the rankings feel free to suggest them as comments.

 

 

 

Safelist Management For Beginners

Posted by Neville on May 10, 2013 under List, Reviews, Traffic, Training | Comments are off for this article

Disaster Ahead

A sure way to create chaos when starting out with safelists is to simply rush into the arena, and begin to sign up for everything that you find.

The 10K Challenge, which introduced me to safelists has a training schedule with checklists to complete at each stage. That all sounds great, but there are still traps for the beginner, especially the speed reader who wants to get into everything really quickly.

Each safelist that you encounter, even if built on the same script as lots of others, will have its own unique features and processes. There are however quite few techniques that will be help to make the move into the safelist jungle smooth.

First Steps

These are essential before you start to join safelists, or if that’s too late, before you join lots and get swamped.

The biggest hurdle (at least it was for me) is the potential for hundreds (thousands) of emails to crowd out the essential messages that family and friends send to your email address.

 

Travel With Friends

Posted by Neville on February 24, 2013 under How To, List, Resources, Training | Comments are off for this article

Travelling Companions.

It is possible to take the journey to Prosperity alone but that excursion becomes much more enjoyable when you take others with you. So gather some friends and take them on the journey with you. They will appreciate it and you will gain much from sharing that journey.

These travelling buddies can

  1. be company for you on those long and lonely stretches.
  2. share expenses, or contribute to the costs,
  3. provide advice based on their experiences,
  4. share the load. If you train them well they can help with driving,
  5. bring their friends along for the ride too.

If you choose your travelling companions they can also help with any maintenance and service issues that are necessary on the journey. Yes, you can call into service points along the way, but if you have fellow travellers who have the right tools and the right experience, you time off the road can be kept to a minimum, helping to get you to your destination sooner.

How’s The Trip?

Posted by Neville on February 23, 2013 under How To, List, Resources, Training | Comments are off for this article

Monitoring Progress

On the journey you will want to check regularly to make sure that you are heading in the right direction. You will also want to keep an eye on the budget with things like the cost of fuel and maintenance on the vehicle.

There may be checklists of places that you expect to travel through, tasks to complete along the way and people who will help you to meet the goals of your journey.

You will also need to be attentive to the road conditions. Always keep an eye out for hazards that you may encounter.

You will also want to know exactly where you are, where you have been and how you journey is progressing.
What you have done so far may affect your plans for the rest of the journey.

These things will not just happen spontaneously, and need to be checked regularly and adjustments made to the plans, and modifications to the vehicle performed to get the most out of the trip.

Driver’s Licence Essential

Posted by Neville on February 22, 2013 under List, Reviews, Training | Comments are off for this article

For The Vehicle and The Journey

The driver will have to be able to drive the vehicle and to manage the conditions of the journey. A license and extra training may be needed.

Learner driverTraining in the use of the vehicle, how to cope with different and sometimes difficult conditions is essential. Seek out the training that will prepare you for the journey.

There are at least 2 options for the training that will get you your licence.

Consider the best way to gain your licence. From an instruction manual or a personal guide.

The first is to undertake a complete training session that will teach you all of the techniques and strategies that you are likely to need on your journey. This will probably be presented in a sequence that seems most logical to the instructor, and may also include a checklist of skills, techniques and tasks to be completed before moving on to the next.

For many people this way of learning to gain a licence will be perfectly adequate, especially if along the way you take notes or are provided with an instruction manual.

The other option is to complete that various sections of training as they are needed. This way the learning you do is fresh and relevant at the time. It requires that the instructor is available to work with you when you need the help, but because the learning you are doing is related to what you need to know at the time, the learning is likely to be effective.

So when seeking out the instruction you need for driving your vehicle and the conditions under which you will drive it, choose the best style of instruction that suits you. Or even choose a combination of styles.

 

 

The Right Equipment

Posted by Neville on under List, Resources, Training | Comments are off for this article

For The Vehicle

Your vehicle needs to have the right equipment to function properly.

Your journey is going to rely on the vehicle that you are driving being able to take you there.

Make sure that everything is working well and the engine is tuned up for the best performance. What about tires, brakes and fuel pumps, for example? Should they fail you will could be stranded.

The Right Vehicle

Posted by Neville on February 18, 2013 under How To, List, Resources, Training | Comments are off for this article

For The Journey To Prosperity

Unless you intend to make the journey very slowly, and walk your way to the destination, you will choose a vehicle that you travel in.

Depending on the time that you have to make the journey, the route you will take and the hazards that you meet along the way, that selection of vehicle will be critical to reaching the destination.

Choice of vehicle will determine how long it takes to reach your destination, and how comfortable that journey is.

For a speedy trip, you may choose something powerful and fast. That will turn out to be expensive, and there is still no guarantee that the rocketship will stay on target. In the Internet Marketing world you will see many vendors of programs that promise quick and easy riches. The results from these do not often match the promises given in the sales pitch. Here at dotrim we will endeavour to keep clear of these unreliable craft.

For a safer ride, choose a vehicle that you are comfortable with, that you can control, that is reliable and is built for the purpose. There are so many types of vehicles to choose from. Decide on what your vehicle needs to do, look at the models that will do that, and select the one that you feel best fits the role that you have for it.

When choosing a vehicle it is also a good idea to inspect it carefully. That means more than kicking the tyres, or just lifting the bonnet to see if there is an engine. Take it for a test drive, put it through its paces and see if will do the job you ask it to do.

Sure, you may need to make some modifications along the way, but if the vehicle looks like it will take you on that journey, and it’s within your budget, then it is time to get in, switch on start down the road.

The vehicle chosen for this journey is the Prosperity Marketing System. It may not suit you, but there’s no harm in having a test drive.

 

Prosperity Marketing System

 

Finding Your Way

Posted by Neville on February 13, 2013 under How To, List, Resources | Comments are off for this article

Is There A Road Map?

When heading out to a destination a map or a GPS to guide you will help reach it.

You can select the best road, with the least amount of hazards along the way. The best route can be selected and alternatives that will make the journey more interesting can be taken. A good map will provide you with the enough information to make the choices that suit you.

A GPS can also be useful, as you set the destination and then follow the instructions almost on autopilot. But be prepared for being taken by what it has decided as the best route, when local knowledge is able to tell you of smoother and easier to negotiate roads.

Using these takes some knowledge, experience and common sense. You will need to check out the reliability and the source of the information. Some will be too simple without enough information, and others will be so complicated that you become frustrated trying to understand them or get them to work.

Supplement the information that the guidebook, map or GPS gives you with local knowledge, and from those who have already undertaken the journey.