dotrim Safelist Rankings Update

Posted by Neville on June 9, 2013 under List, News, Resources, Reviews, Traffic | Comments are off for this article

Another Week Of Rankings

This week there were 2 promotions submitted for the mailouts to a range of safelists and mailers. Previous tracking data was compiled from promotion of a single page (the dotrim Safelist Rankings).

The extra for this week involved a splash page for promoting one of the safelists that has featured on the rankings for the past few weeks. Results from this strategy included a significant (for me) number of new referrals to my downline in that safelist.

The table below has the top rated safelists that were used in the last week. Obviously it is not possible or practical to include all safelists used. A few simple criteria were used to trim the list down to the 8 shown below.

Those criteria, in order of application inĀ  trimming and ordering the list are:

  • More than 1000 emails sent out to the safelist members. (Eliminates potential bias from small data sets)
  • Click Through Rate (CTR) of greater than 1%. (Removes potentially non-responsive mailers)
  • Number of Conversions. (Selects the mailers that give results)
  • Average visitors per credit email opened and clicked. (Arranges in order of effort needed to earn credits)

 


The dotrim Safelist Efficiency Rankings for


Week ending 7 June 2013
Safelist
Visitors per credit email claimed *

100 Percent Traffic
0.7

Build My Downlines
1.2
Viral List Builder +
1.3

List Jumper
0.9
Adchiever
0.8

100 Percent Mailer
0.7
Viral Nugget
0.4

Mister Safelist
0.4

As with previous published dotrim Safelist Rankings, the figures in the right column show the average number of visitors (as in those who clicked the credit link) to the promoted page from opening up one credit email (or Solo if available) from that safelist.
With an upgrade in most of these mailers, that number is likely to double, as it is typical to be awarded more credits for opening credit emails. Among the other benefits of upgrades is the ability to mail out to members without using credits, and therefore lessening the reliance on opening credit mails.
But since each mailer is likely to present their benefits of upgrading in different ways, it pays to look at the options and choose those that suit you best.

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