Behind The Numbers

Posted by Neville on June 23, 2013 under Comments, Resources, Reviews, Traffic, Training | Comments are off for this article

Working Out The Stats

More than a month of tracking stats have now been collected. That is just a small fraction of time that some of the well established ranking systems have been around.

So what makes the dotrim rankings different? And why should you take any notice of them?

First: The data relies solely on tracking. There are no polls or voting where the numbers can be manipulated by devotees of a particular safelist or mailer.

Second: The tracking information collected is real. It is collected from results of mailing out to members of safelists.

Third: A range of safelists and mailers are sampled in the stats gathered. It is not a complete list of all mailers. Initially those in the downline builder at the 10K Challenge were selected, and then others added to the list.

Are The Results Different From Other Rankings?

When compared with other ranked lists you will see some differences.

What appears at the top of one ranked list may not show up on another. There are some safelist owners, quite appropriately, advertising and promoting that their particular bay has been top of a list for many weeks, but it does not get a look in at the dotrim rankings.

The reasons for that could be many, with probably the main factors being the purpose of the rankings and the methods used to calculate them.

If you look back at a previous post you will see that the dotrim Rankings focus on 2 elements.

Results: The recorded conversions on emails sent. Now that the rankings are maturing, if a mailer does not produce results, it will not appear on the Rankings. Only those safelists that get results are shown.

Effort: How many credit emails have to be opened to get visitors (traffic). Where the results are the same the rankings then list the mailers in order of those giving the best return for effort.

Why Only 8 On the List?

At this stage more than 40 different safelists are used each week to gather the data for the rankings. From those the top 8 are shown in the Rankings.

Each week it seems that there is little change in the mailers on the list. There is usually just a little shuffling that goes on, with the same ones moving around in order.

Some thought is being given to producing a supplementary ranked list that would include some that just miss the cut, or that appear to be gathering steam and heading in the right direction. That way readers of this site will be able to see, and gather some information about these safelists and use that for decision making about signing up or upgrading.

If you are finding these posts useful, please drop a comment or two, perhaps with suggestions for where to take this site.

Visit the dotrim Safelist Rankings.

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