Less Is More

Posted by Neville on May 18, 2012 under List, Traffic | Comments are off for this article

How Can That Be?

less is moreI feel sure that you have seen the gurus and their acolytes¹ trying to teach how to get more traffic. You will have been encouraged to buy training to help in battling with the panda, swimming like a penguin, or maybe pin/like/link/tweet etc to get more visitors.

In a post that was published here about 18 months ago I encouraged readers to get off the highway with its heavy, fast moving but basically passing traffic. The side roads have less traffic, but the drivers and passengers are much more likely to get out and visit you.

Should you forget about getting more traffic?  Is it actually true that  less traffic can give you more results? If you do things right then the answer to both questions is YES.

On the other hand, can more traffic can just give you less profits?  If you have no way to slow that traffic down it’s not going to be any benefit for you.

Recently I added and used a plugin that I have built from an example that was provided for training purposes. That plugin has replaced a similar one, but uses the Less Is More principle.

A Simple Plugin:

The plugin for sharing posts in several social networks has been disabled at this blog. It has been replaced with a simple, single purpose button for sharing the post on Twitter.

Working on the principle that Less Is More, readers now have the opportunity to share this post (and others where the button is included) in  just Twitter. The share on Facebook, Digg etc has been stopped for a short time  while testing the new plugin. There are less ways for readers to share, but now the share button is much more prominent and the goal is to have the sharing done more often.

Go on, click the  Tweet button!

It will be interesting to see the results.


What about you?

Take a step back. Ask yourself, “Am I trying to do too much? Can I achieve more by doing less, but doing it well?”

More can give you less BUT less can give you more. (Does that sound like an ancient Chinese proverb?)

¹ Acolyte: A devoted follower or attendant.

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