Feeding Your List

Posted by Neville on May 8, 2012 under Blogging, List | Read the First Comment

You Have Subscribers. Now What?

List building is spoken of as the way to make a success in Internet Marketing. As Isloooboy said in a comment on one of my earlier posts

What I have read regarding list building is, “Only look for those people who are interested in the subject which you are promoting” otherwise your list will be an extra burden because of there (sic)  non responsive behavior.

There is not much point in building a list if it is just a list of names, and they do not have a strong reason or interest in belonging to that list. You may be putting in a lot of effort to market to that list, but if nobody is responding, that effort is wasted.

Much better to have a focus for the list, to attract people who share that interest and will respond to the newsletters and email that you send to them.

Your List Should Be Hungry For More.

Feed Your ListPresuming that you, as the list owner, have some knowledge, interest and background in the focal point for your list, it is likely that you will want to share that. WordPress provides you with a comprehensive and powerful Content Management System. By creating and building content you will have a great resource to share with your list.

By running your site as a typical blog, (if there is such a thing) you will have content that can be  copied or referred to in your emails to the list. Not every post, but just those that you know will create the greatest response.

Alternatively you could send to your list a summary of the latest posts, and direct your subscribers to the site for more details.

Do you review products and services that apply to your niche or list focus? Write those reviews in your site and then send your list to the reviews for more information.

By adding relevant content to your site you will also be enhancing your credibility in the subject of your niche and list. With a higher credibility rating your content will be sought after, your loyal subscribers will want more and they will also be more likely to act on your recommendations. The power and simplicity of a WordPress site can help with that.

Add More Mouths To Feed

By the way, makes sure that you have the Sign Up form for your list showing so that potential new subscribers can also sign up when they stumble upon your site in the search engines, or when one of their friends tells them about your site.

 

 

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  • Isloooboy said,

    Thanks for sharing another tip in this article which is to share your sites contents with your mailing list once a week or twice a month to get some good results from it. I have a good list of emails but their response is not encouraging but maybe trying this tip will increase some kind of interest in them. I will share results with you by trying my effort in this regard.