Are You A Credible Expert?

Posted by Neville on April 6, 2012 under Niche | Comments are off for this article

Your Content Will Tell Us.

You will be filling your site with content for visitors to read and view. Will they come back, knowing that you have provided them with a reason? Will your content be credible and will they want more?

You will want your visitors to see that you know something about the niche. They may even expect you to be an expert. For that reason I am suggesting that you choose a niche, at least in the early stages of niche marketing, that you are comfortable sharing your knowledge and experience.

The next big question is “Where will I find the content to fill my site?”

Closely followed by, “And how will I prepare that content?”

There are several possibilities including:

Write itWrite it.

Yes, that means starting with a blank screen, or a blank page and writing the content yourself. This is, in my opinion, the best way to show that you have credibility in the subject. If you know what you are writing or talking about. It is not simply a case of following a formula and churning out lots of things that look and sound the same. For this reason, writing (or composing) your own content is time consuming. But, done well, it is time well spent.

Write itOutsource It.

Not sure if you have the time or the knowledge to write your own material. Then pay someone else to do it for you. Sounds good, but there are traps. How do you know that the person writing the content for you knows the subject, or if they are just grabbing content from somewhere and claiming that they wrote it? You will also probably have to proofread and edit the content provided, so you will still need to spend significant time on that if you truly want to know that the content will enhance your credibility.

Write itCopy and paste it.

A simple process. Just find someone else who has written about in your niche. Copy that content and paste it on your site. This method, however, is full of hazards. Do you have permission? Will you give credit to the original author? If not, when you get caught out your reputation is in tatters. If you do, you are telling your readers that you simply an expert at locating content, but not showing them that you have credibility in that niche.

Write itSpin it.

Take an article, preferably one that you have rights to, and rewrite it. Either by yourself, which takes time, or put it through some Spinning software. I am yet to be convinced that any software can produce quality spun content, and it usually has to be heavily edited. So much so that it would perhaps have been quicker to write the article yourself.

Write itFeeds.

Some sites provide you with a feed, so that you can simply take their article and republish it on your site. There is software that can automatically grab articles that relate to certain keywords that you provide, and reproduce them on your site. You may have to edit the posts a little. This method really only shows that you  can locate feeds, and not really show how credible you are.

Write itCuration:

This takes a couple of the methods above and combine them. It is what some serious and respected news and review sites do, and it has not hurt their reputations. In this content production method, a feed or other content is found and published on your site, but with you providing an introduction or discussion starter for the post. In that way you have shown your readers that you have some opinion or knowledge about the content of the article.

Whatever method or methods that you choose for writing or composing your content, the main focus should be on what the readers will want to see, that will encourage them to engage with you and return to find out more.
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