The 3 Pillars Of Niche Marketing

Posted by Neville on October 14, 2011 under Niche | 3 Comments to Read

Before we launch into the processes for building and growing a niche marketing site we will review the 3 critical factors that need to be considered. Later posts will flesh these out, with practical examples and step by step instructions.

The 3 Pillars

Niche research

Find Your Niche

1: Market Demand:

This will tell you how many people are looking for the item that your niche is providing. There are tools to help you do that, and many of them are free. Others, which help you automate this process are often included in a service that you pay for or subscribe to.

Basically you will check places where this niche product (or a similar product) is already available, if people are providing it, and whether it is producing sales. It means investigating Amazon, Clickbank, Google Adwords, and other places where you might find the product.

Keyword research will tell you how many people are searching for the niche item.

2: Competition:

Once again research is required. This time you will investigate how many times the keywords you select for your niche marketing campaign appear in the search engine results. A large number will indicate a lot of competition. You will also investigate the ranking levels of sites on the first page of results, because that will indicate the likely time it will take you to reach that page, which is where you want to be.

3: Buyer Propensity:

Are there buyers in the niche you have chosen? That answer needs to be a definite yes, and you will have to search out places where your niche product is sold, and assess the level of sales. Thankfully there are sites that provide you with that information, or you can infer from data provided that there are potential, and real buyers.

Amazon and Clickbank give out some of that information, if you know where to look and how to interpret that data. If AdWords ads appear for your niche product it implies that there are buyers, otherwise the advertisers are just spending money for no results. Many AdWords advertisers may mean the product hasĀ  buyers.

So why do we need these 3 pillars?If there are not enough people wanting the product (demand), the chances of a profitable niche are low.

If there is too much competition, it will be hard to establish yourself in the niche.

And a market with buyers who are more than just lookers (buyer propensity) is essential.

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  • isloooboy said,

    Very true, without these three pillars its very rare chances of success but I have another kind of question, “How to satisfy a customer so he must buy or use the services we are offering to him?”.

  • Neville said,

    That is an interesting question. However, I think that it is a question that can not be answered because I believe that it is ONLY the customer who is responsible for closing a sale. Apart from providing the service that the customer needs, the person selling can actually do nothing to make the customer buy it.

    For that reason the person selling something must make sure that there are buyers who are likely to buy, there is not too much competition and that these potential buyers are looking for, and can find what you are selling.

    The 3 pillars: buyer propensity, competition and demand.

  • Isloooboy said,

    Absolutely correct, so we have to redirect the potential buyers towards the selling site and hope they will buy the item right?