Niche Marketing Basics

Posted by Neville on October 3, 2011 under Niche | 19 Comments to Read

Niche Marketing

For success in  Internet Marketing we have been looking at ways to  find and exploit  niche markets that are not oversupplied.

Once you find these niche markets, there are several things that you can do including:

Niche Marketing1. Collect potential customers or subscribers.

This will be the key to your online niche business. When you have the e-mail addresses of subscribers, you not only sell directly to your niche prospects immediately, but you can introduce them to other products in this particular niche market that you may be able to sell them to meet their needs.

You must collect e-mail addresses!

2. Provide your subscribers with great value.

You may have chosen a niche market that you are not familiar with, but it is still possible with careful selection to provide great articles and other experiences. There are many article directories that provide free articles that you can use, but I recommend that you take care with selecting appropriate, up-to-date and content that will provide value to your subscribers.

The 6th video in the series reviewed in the previous post shows a method for using PLR articles for producing your own content.

It is also possible to have articles written in any niche market, by using the services of freelancers.

It is also possible to provide value in other ways, such as a social group, or a forum relating to your niche.

3. Provide your subscribers with free niche reports.

By now, you have loyal e-mail subscribers within your niche, and it’s time to provide them a report.

The easiest way to do this is to assemble a series of articles in your particular niche market and put them together into a niche report.

Within this niche report, make sure to add many affiliate links to products within your niche, along with links to your website. Also, be sure to allow subscribers who download your report to be able to give it away to others for free. This will create a very powerful viral marketing effect, and will drive a lot of traffic to your niche website and to your affiliate websites.

4. Offer a product (or products) for sale within your niche market.

Now it’s time to take your niche site to the next level. By now you should have a great deal of knowledge of your niche market.

Either write an ebook yourself, or go to one of the many freelancer sites and have one created. There are also some easy niche product creation solutions available on the net.

The key is to create a lot of articles, a lot of reports, and a lot of products to sell in any niche market you choose. Don’t worry, It’s not as hard as it seems.

You do not have to produce your own products, because you can also sell affiliate products from various sources such as Clickbank, Commission Junction, Amazon and a host of other affiliate programs. Just remember that these products should be related to the niche, otherwise you could risk losing those loyal subscribers who do not appreciate being blasted with pitches for irrelevant items.


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  • Michael said,

    This is a very good text base information about Niche marketing for beginners. It would be better if you have more pictures that illustrates the idea for this topic.

  • Rosyel Sawali (raincrystal) said,

    Very nice pointers here, Neville. I can definitely apply these to my email series. I’ve just recently come up with my own. It’s nice to know that I’m on the right track ^_^


  • Gwendolyn Allen said,

    I love this site! you can count on up to date content, lots of resources and overall great content.

  • marS said,

    Agree! The most important point is, to have email subscribers – list – where the subscribers are interested in your niche. Than, you can offer them carefully selected products or services they want. But, from my experience, is very hard to have huge list….

  • Neville said,

    Thanks Rain and Michael,
    I will be giving consideration to adding some images that help when discussing the topics of these posts. I guess that at some stage I will have to give videos a try. 🙂

  • malouisa said,

    Very clear explanations. I could easily follow.

  • isloooboy said,

    How to collect subscribers email addresses? do we have to use autoresponder as other suggest? Is there any free autoresponder available online?I also think it is must do work but how I can differentiate those who are just visitors and those who are real buyers? maybe I sound childish but I love to know and learn.

  • Barnali said,

    How do I collect the email addresses of the subscribers? There is another thing. Is it be worthwhile to publish the articles which are available in the free article directory sites? In my opinion those articles may downgrade the ranking of your business. One should always write his/her own words and try to market them.

  • Anthony Hart said,

    Got to use this, Everyone needs more subscribers.

  • Qaim Abbas said,

    After reading the above article i want to say about this as a very learning and a new user that i think this site is one of the best and helpful for all kinds of people who want to earn and make money at their homes via net. So I will also try to inform about this useful site to my many friends. Thanks for information.

  • Rashid said,

    this is very good information about niche marketing but i ask some thing that how to collect subscribers email addresses?

  • yadi said,

    step by step guide written in the article is very helpful, especially me as a beginner in the internet marketing world, vividly described above thanks good article, I love it.

  • Donna said,

    I have e-mail based subscribers, but I am new at this market. I have had a few websites, which bring in a little money, but none are targeted to a specific niche. I am spread out like an Eagle’s wings.

  • Udo Hoffmann said,

    From here on the formula for success seems to follow the basic plan for any business with only minor tweeks to adapt it to the niche market.

  • salim said,

    i totally agree with you neville . these are the steps for a successful niche marketing .

  • evans kochulem said,

    neville this is the way people should start their online business.
    thumbs up.

  • Narutobux said,

    This article helped people that’s want to start making money online.
    It’s basic lesson to start nice marketing online.

  • david said,

    well explained and people will follow it it is self explanatory . i will share it with my friends

  • Louis said,

    Powerful content affects how much you’ll earn. Before getting something to the community, you need to give in the beginning.
    Freelancing articles is a good alternative if you have little time, but make sure you know who you’re having business with.