Simple Works Best

Posted by Neville on September 19, 2011 under How To, List, News | Comments are off for this article

The K.I.S.S. Principle

Keep It Simple Stupid

Keep It Simple Stupid

That email I received yesterday from the list owner who usually sends messages with powerfully worded titles promising riches and great success, simply said “Thanks Neville“.

I knew who it was from, but I clicked on it anyway. But not only that, I also clicked the link in the message, and downloaded the offer that was included. There are a couple of potentially useful items in the package.

So the K.I.S.S. principle worked in getting me to at least look at the email.

Would it work if I tried it?

I mailed the same style email to the list of subscribers to Resourceful Blogging.

The result: A much higher proportion of subscribers opened the email, and almost all of them have clicked the link in the message. All in less than 12 hours since the message was broadcast.

But then it might not be the K.I.S.S. principle at work. It could just be Curiosity.

What do you think?

Oh, by the way, if you click on the banner in the header of this page you can get that free package. Well, that is until I change the banner, and that could happen at any time. Now where have I heard that before?
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