Creating and Building a Blog

Posted by Neville on September 15, 2011 under Blogging, How To | Comments are off for this article

One Strategy

Have you learned anything from the experience of building a blog? That’s something I have to ask myself.

Do I just keep muddling along and get an idea and run with it or should I hold back, and take a more structured approach?

Data-Driven Blogging

When deciding on the next niche to base the next blog, the question to ask is, “What does the audience want?”


Google Analytics Graph

That brings strongly into focus the importance of data, and the effective analysis of that data. That all takes time, so the impulse to pick a niche and then launch a blog hoping it will be successful, and that somewhere along the way suitable content will magically appear in time for each post has to be resisted.

So while the launch is some way off, it’s time to set the foundation.

Step 1: Keyword Research and Generating Content.

We all know about keyword research for deciding on things like titles, alt tags on images and blog post content for SEO.

Keyword research is also a great tool for establishing a consistent focal point for your content. Drilling down into the keywords can help generate ideas to get started and build a sequence of posts and subcategories based on them.

Step 2: Establishing an Editorial Calendar using keyword referrals.

Here we  need to use analytics tools that  tell us what terms readers are using to find their way to the blog. Of course, this has to be done after the initial burst of content has been put out there, and the blog has a readership.

From these some long tail keywords that readers are actually using to search some new directions for content can be discovered. They can then be stored away and added to the Editorial Calendar for the best time for using, especially if that content is seasonal.

Step 3: Go back and optimize and refine older posts.

It’s out with analytics and keyword research tools to run them over older posts.

In particular:

  • Check how keywords are performing in the specific older posts. Are there any keyword variations that could be implemented to improve those posts.
  • Which posts get the most engagement? Why do some posts get that attention, and can they be duplicated?
  • Discover patterns in the best performing posts for traffic and conversions. What do readers prefer? Longer or shorter posts? How to post? Lists? Learn from these, and don’t forget that failures can also be the stimulus for improvement.


Data collection and analysis is an important task for both the creating a blog, and for building and managing an existing blog.



If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

Comments are closed.