Come In Spinner

Posted by Neville on September 17, 2011 under Blogging | Comments are off for this article

To spin or not to spin?

SEO and SpinningIn the quest to find new content to meet the aim of posting regularly there is a temptation to call on PLR articles for that content. However, despite the claims that only a limited number of copies of many PLR packages are released, there is a possibility that the content in the package you are using will have been published previously.

If that article you have found has been published before then it can longer be considered original, and may be discounted when ranking for Search Engines.

There have been many methods for disguising that theĀ  article has been distributed in a PLR package. These include the suggestion that the first paragraph be edited substantially and later parts can be left intact.

Another solution to the potential problem is to use article spinning software to rewrite the article, and then post the rewritten content. The effectiveness of that will depend on the quality of the software, and whether it is strong enough to produce readable output.

A Flashback

Today, I had a flashback to the days when I was teaching at the Primary (or Elementary) School level and substantial out of school hours time was spent reading and interpreting students’ written pieces.

I found a blog post that I found just did not seem to flow. The syntax and grammar were full of inconsistencies and errors. Many of the important words in the sentences seemed to be strange choices, when another word with similar meaning would have been better.

All of those factors, and the regular use of a phrase that was obviously the keyword phrase for the article forced me to believe that this was a spun article. The spinning had produced a piece that was difficult to read. It just did not flow as I tried to read it, stumbling over the strange use of some words and jumbled sentences.

So to relive the good old days of teaching, I decided to tackle the task of trying to decipher the article by rewriting it. It was then that I decided that this was definitely a spun article, and it was spun to a formula that is supposed to be good for SEO.

The irony of that situation is that if the SEO works, and the pages ranks well in search engines, the difficulty in reading and comprehending the content would make it unlikely that it would produce results from the REAL people who read it.

We should always remember that it is a human that is going to act on the offer in a page. Search engines do not buy the product or sign up as a subscriber.

SEO is important for getting eyes to the site, BUT people read it and act on it. That means we have to look beyond SEO and make sure that the content is CSO (Customer Satisfaction Optimized).

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