3 Ways To Dig Deeper In Your Niche

Posted by Neville on September 24, 2011 under Niche | Comments are off for this article

Digging Deep

When you are establishing yourself in  niche marketing, it is vital that you dig deep and discover the motivations and desires of your target market. It’s identifying and meeting the needs of  the niche market that turn potential customers and clients  into willing buyers of your products and services.

It is not too difficult to identify the things people are looking for, irrespective of  market you are in. Here are a few ways to show you that.

A relatively simple thing you can do to determine the common problems that need to be resolved within a niche,  is to spy on the people within the niche. That doesn’t  mean getting out you James Bond spy kit and watch people in your niche market on a stakeout mission.

It’s best if you can spy on a niche market without anyone knowing you are around. And that’s not too difficult with these three strategies.

Dig in the NicheSocial Networks and Forums.

To spy on a niche, all you have to do is visit social networks and website forums that are put together for people within the niche to chat, communicate and discuss issues that are important to them. Things to lookout for are questions like “Where can I find a…” or “I wish someone would make a…” or “How do I…”.

These are questions that could possibly be solved with an information product that you can sell to this market. There are forums on just about every subject imaginable. Do a search online, type in the niche (ie: die-cast model cars, followed by the word ‘forum’.

Join the market

What better way to spy on a market than to become a member of the market yourself. Involve yourself within the networks, forums, blogs, and events to learn first hand some of the unresolved needs that exist within the niche. In time you will become more familiar with the niche. You will also discover ideas that will help others within the niche, and by providing solutions you will be rewarded from sales to that niche market.


Another powerful way of digging deep to find things a niche market is in need of is…are you ready for this…ASK THEM!

Compile a little survey or a list of questions to find out what people  like. “If there is one thing that would make xxxxx more enjoyable, what would it be?” or “What are your biggest questions, problems or concerns with xxxxx”. You will be surprised how much information people will share with you when you simply ask them.

To increase the response to your little survey let people know you will send them a free report, product or whatever it is they were asked about.

You don’t have to stick to the same old outdated and rehashed ebooks everyone else is selling. Stand out from the crowd and create products the niche market REALLY wants. To discover what  this is,  dig deeper within your niche.
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