What’s Below The Fold?

Posted by Neville on February 21, 2011 under Blogging, How To | 8 Comments to Read

Below the foldDon’t Look Down!

You never know what might be lurking in the deep dark depths of this page.

Well that seems like it could be an attitude of many people when a new web page appears in their browser. I wonder how many surfers, browsing the web scroll down a page if the top part of the page doesn’t grab their interest?

That would be particularly true of those people surfing multiple Traffic Exchanges at the same time. There’s a good reason to perhaps not waste too much effort just adding a blog to a TE and hoping for the best. Much better to design an eye catching Splash or Squeeze page for that task.

Back to the point of this post: What is the fold?

The fold is that imaginary line on a web page where it cuts off the lower part of the page as that page shows up in a browser.

For different surfers that will be in different places depending on their screen settings and the number of toolbars they have open. So let’s just say it is the top of the page.

What should go at the top of a blog page?

A header seems pretty obvious, but don’t make it too deep, if you can adjust its size. We don’t just want to see a header.

A catchy Blog Post title. How did I go with this one?

Are you using an image in your post? Try to place it near the top of the post, where it can be seen (or at least part of it) above the fold.

Use different fonts and colours in some of the text above the fold, if appropriate.

White space can be useful to help attract attention to what you want people to see.

Don’t forget the sidebar.

Place the most important widgets at the top of the sidebar to try to get them seen above the fold.

That’s where to place your list-building sign-up form.

This is definitely below the fold.

If you got this far, why not add a comment, and perhaps tell what you would make sure goes above the fold.

I haven’t even mentioned using the Read More… feature to get perhaps a second post title above the fold. Oh no! I just mentioned it. Sorry don’t forget to add your ideas.

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  • Robert said,

    The don’t look down and the arrow would be enough for most just to continue out of curiosity. It was enough for me. Thanks for the simplicity.

  • Neville said,

    Thanks Robert.

    It looks like the aim of choosing the title and the arrow graphic worked for at least one person.

  • Radek Vyskovsky said,

    Hi Neville,

    I agree completely as a surfer and a webmaster as well.
    I think that in the upper third of the site should be something that attracts attention – the image, widget, highlighted words, video.
    Some voice or sound can be good also. But I would avoid of loud autoplay videos and exit popups. I found some sites with 8 exit popups when surfing. Why?
    What is that for? It has to attract my attention. NOT. It is my opinion as Surfer.
    And what I myself do not like, I will not do it as website owner.


  • Neville said,

    Great ideas in you comment Radek. I also agree with you about the autoplay videos and exit pop-ups.

    I always surf with my speaker off, just in case one of the autoplay sites manages to load before the timer expires. I wonder if the people putting them on realise that many surfers will not get to see the videos because they don’t load before the surfer has moved on.

    I wonder if not doing what you don’t like others doing can be a disavantage. But at least we know that we are not contributing to the traffic noise.

  • Anne Sales | Coupon Codes said,

    Hi Neville, for me this is an absolute essential in writing. I took a subject in Journalism when I was in college so I know exactly what you mean. Those splash pages that whet your appetite first and they build up your excitement and then tell you how much you have to pay, this doesn’t work in everything. In my blog I apply the principle of journalism. Put all the most important information at the very top and follow-up in the succeeding paragraphs.

  • Neville said,

    Hi Anne. Another thoughtful comment. Thank you.

    You have reminded me of another blogger who suggested that you write a blog post upside down, By that he meant write the conclusion first, so that readers get to see that, and then if they want to find out more they will dig deeper into the post.

  • Anne Sales | Coupon Codes said,

    Well, I guess with blog posting you don’t have to stay within the same principle with all your posts. There are some that have to be written “upside down” and there are some that have to start with a flashback and others in chronological order and etc, etc. That is the beauty of blogging. You can apply various writing style.

  • Maria Pavel said,

    Hi, Neville

    I notice lots of people using huge banners that look really good but hide important content. A new reader would be impressed by the banner, but one that returns every day gets tired of having to scroll to get to the good part.
    I don’t really care for banners, i use them only when i’m forced. Rounded top corners and the logo above the menu is all i need to sleep good at night.