How Often Should Posts Be Added?

Posted by Neville on November 29, 2010 under Blogging | Comments are off for this article

Should a blog have regular posts added?

The quick answer to that is a definite YES!, and if you want to dotrimsee examples of the reason why I say that, read on.

The frequency of new posts being added to a blog will affect the way in which that blog can work for you.

If new posts, that are relevant to the focus of the blog, are added on a regular basis that will increase the authority of that blog and the owner of the blog.

To illustrate that I will use examples from my recent experience.

I currently run four different blogs and they are being worked on at different rates.

The four blogs are:

  • This blog. The dotrim blog.
  • Another self-hosted WordPress blog on a different domain.
  • A networked blog, hosted by a different owner, to which I have subscribed.
  • A blogger (free) blog.

To demonstrate the effect of regular, and frequent posting I will mention a couple of analytics tools that I use.

The dotrim blog:

This blog is the one that I have been working on consistently for the past few weeks, and it is the one that is visited most frequently, and has shown the greatest improvement in Alexa ranking. Admittedly, it is also the one that I have promoted the most in Traffic Exchanges and by campaigns at APSense.

The Alexa ranking has gone from more than 10,000,000 at the beginning of October to now (end of November) being less than 600,000. It is still consistently improving its ranking and should soon be less than 500,000.

In Google Analytics the number of recorded visits and unique visitors has risen consistently, and now more of those visitors are coming from search engines. For some search keywords this blog now sits high in the results on page 1.

The Self-Hosted WordPress Blog.

I have another blog that like dotrim uses the WordPress platform.

It has a Health focus, and I have been adding posts that relate to aspects of health that I personally have been dealing with. I am using that blog to document some of the research that I have done and thoughts and ideas that have come from that.

I have not been adding posts to that blog as often or as consistently as I have to dotrim, and that is reflected in the data.

The Alexa ranking for the Healthy Journey blog has gone from more than 14,000,000 at the beginning of October to now just over 1,1000,000. It aso continues to improve but much more slowly than dotrim.

Google Analytics show that this blog picks up just a small number of hits each day, and over time does not show any increase.

The Networked Blog:

My networked blog also has a Health and Nutrition focus and is hosted by the 2GSM group.

That blog uses WordPress and has posts contributed by 2GSM on the Nutritional Health topic, with occasional post written by me. I usually have to edit and format the scheduled posts to improve the appearance and SEO.

The networked blog, which shares the domain with other blogs, has moved in Alexa ranking from just over to 2,000,000 to now about 650,000. It is also consistently, but more slowly improving its Alexa ranking.

I have no data for Google Analytics for the networked blog because I have not yet been able to add the code to the blog, since I do not have access to the code editor.

The Blogger blog.

I started this blog several months ago, and have tracked its progress in Google Analytics. There have been no new post in there for several weeks, so there has been no traffic to the blog for some time.

This is the forgotten cousin in my blog family, and the results of that neglect are showing up.

In Conclusion:

After this rather lengthy post, I think I am justified in saying that Regular and Frequent posting to a blog will increase its visibility, authority and traffic.

So unless you are just blogging for your own benefit, there is no getting around the idea that some thought and effort needs to go into a blog to get it seen and for others to spend their valuable time checking it out.

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