Statistics and Blogging: 3 Options

Posted by Neville on October 28, 2010 under Blogging | Comments are off for this article

Why Are Statistics And Blogging Important?

These two things go hand in hand, because if you are blogging with the intention of attracting readers and subscribers to your blog


Google Analytics Graph

 or the offers that are presented in your blog, you will want to know if your efforts are being noticed.

It is however very easy to get trapped in the Analysis Paralysis state by becoming so obsessed with statistics that you are distracted from adding valuable content.

This post will outline just three options that are used to assess how the traffic to this blog is growing, and how to these are managed on a regular basis.

Google Analytics

Firstly, Google Analytics gives a quick overall picture in the form of graphs, with the option of going into more detailed analysis of what pages are being viewed and where the visitors have come from.

I simply just check out the number of visits and how many of those are different. In particular I have just recently been following the results of some small campaigns using APSense and TrafficAdBar.

Google analytics is free and requires an account at Google. To set up to view your statistics requires some code to be added to the site. This may mean some knowledge of how to do that, or have an administrator of your site do it for you.

Who’s Online?

Secondly, on this site I have installed a plugin called Visitor Maps and Who’s Online. This plugin displays how many people are actually online (or have been in the last 15 minutes), which can also be clicked on to display a map with points on it showing where these vistors are from.

In the dashboard of this blog, I can also find out more information about those visitors, such as their IP address, the city they are from, the time of the visit (and how many times thay have visited) and if they were referred from another site.

Any bloggers taking up the option to have a blog hosted here at dotrim will have this plugin as one of the pre-installed and activated plugins.

Alexa Ranking

Finally (for this post), I have subscribed to Alexa, which has many features, but I simply use the ranking number to indicate how the blog is progressing. At this stage I have the Alexa toolbar on my desktop so that I can quickly check the ranking each day. In the 4 weeks that this blog has been operating the Alexa ranking has moved from 10 million+ to 1.4 million. (The lower the number the higher the ranking).

This ranking is a rough indicator of the authority of the blog/site (or as another blogger puts it, Social Proof). There is also a widget that can be displayed in the sidebar that includes that ranking and a graph of its movement, but that only becomes useful for rankings less than 1 million. 

With monitoring statistics on a blog it is important to not get too carried away with analysing everything so that you do not get time to add content. I call that analysis paralysis.

Statistics will however indicate if your blog is heading in the right direction, attracting traffic and point to ways in which you can increase its authority.

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